16
May
2012

Will it be happily ever after for Facebook?

Written by Claire

It’s New York Tech Week here in Manhattan, but with the hyperbole in the air it might be more appropriate to call it Facebook Week.

The company, which is slated to go public very soon, has been dominating headlines. Everyone short of the kitchen sink is weighing in. According to Google News search, Facebook is: “worth 100 billion,” a “top customer acquisition tool for SMEs,” a “passing fancy,” a “passing fad,” “more tapped into the pulse of its users than any other company,” “no safe haven,” “not as bad as it seems,” “good for America,” “the year’s hottest stock story,” and “bigger than Facebook thought.” Read the rest of this entry »

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15
May
2012

Twin Cities Public Television launches news site for Baby Boomers

Written by Claire

Screen shot 2012-05-15 at 3.59.48 PMNext Avenue, a website providing original and aggregated news to audiences between early adulthood and old age, launches today.

Dubbing itself as the place “where grown-ups keep growing,” Next Avenue seeks to cater to the population of Americans enjoying the years between forty-five and retirement: what Gail Sheehy described in her bestselling book New Passages (1996) as “Second Adulthood.” Read the rest of this entry »

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14
May
2012

Gawker readying to retire banner ads

Written by Claire

Gawker, the online news and gossip site, will soon be ditching banner ads in favor of an interactive alternative, according to an article by Poynter.

“We all know the conventional wisdom: the days of the banner advertisement are numbered,” Gawker founder Nick Denton said in a May 10 e-mail to staff. “In two years, our primary offering to marketers will be our discussion platform.” Read the rest of this entry »

Posted in Content Strategy, Media  |   No Comments »
9
May
2012

Content should be ‘everywhere,’ says Huffington

Written by Claire

The Guardian Activate Summit: Arianna Huffington Keynote from The Guardian and The Paley Center for Media on FORA.tvFor Arianna Huffington, the question of whether “to be or not to be” social on the web — to make content available across Twitter, Pinterest and Facebook — has been answered.

“Put it everywhere and let people find it everywhere and share it everywhere and take your ads with you everywhere,” said Huffington, founder and editor-in-chief of Huffington Post, during the April 4 Guardian Activate! Summit in New York. Read the rest of this entry »

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7
May
2012

‘Content is the new market,’ says Mark Ragan

Written by Claire

“I am constantly contemplating what could our industry could look like some day,” said Rebecca Jarvis, business and economics correspondent for CBS News, in March. “Because I don’t necessarily think that it will look like it does today in a matter of even five or ten years down the road. Who’s to say what it will look like?”

Jarvis is not alone. It’s a rare day that passes without doom and gloom reports about the industry. For some, however, there’s still reason for hope. Read the rest of this entry »

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Posted in Branding, Content Strategy  |   2 Comments »
4
May
2012

Baby animals versus the news

Written by Claire

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Posted in Media  |   1 Comment »
4
May
2012

‘Journalism in a Digital Era’: A NewsCred Event

Written by Claire

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3
May
2012

Interest and Takeaways at NewsCred panel on ‘Journalism in the Digital Era’

Written by Malik

Interest and Takeaways at NewsCred panel from Malik on Vimeo.

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2
May
2012

NewsCred named “Journalism’s New Hope” by New York Enterprise Report

Written by Claire

Screen shot 2012-05-01 at 12.28.37 PM“There are so many articles about how the journalism industry is broken,” said NewsCred CEO Shafqat Islam in the May issue of the New York Enterprise Report. “We got frustrated by that and said, ‘This industry needs to survive. And it shouldn’t just survive, it needs to thrive.’”

Turning around a struggling industry, however, is more easily said than done. Publishers have tried everything but throw the kitchen sink at the profitability problem. So what could a handful of self-described ”outsiders” with previous experience in banking and startups bring to the table? Read the rest of this entry »

Posted in Media, NewsCred  |   1 Comment »
1
May
2012

Pepsi launches “Live For Now” with help of NewsCred content, technology

Written by Claire

Screen shot 2012-04-30 at 4.20.49 PMGenerations grew up on Pepsi. From Michael Jackson’s iconic commercial to Britney Spears singing “I love Rock’n'Roll,” Pepsi has immersed in the carbonated mixtape known as pop music for decades.

“When we look at what Pepsi really stands for,” Simon Lowder, chief marketing officer of PepsiCo, told AdAge April 30, “we’ve been an entertainment platform for as far back as everyone can remember.”

Today, however, signing on an up-and-coming hitmaker — which Pepsi just did with Nicki Minaj — is just part of a comprehensive content marketing strategy. With a cacophony of voices competing for attention, brands have to be as mobile, social and dynamic as their audiences are. “It’s not enough anymore to have phenomenal TV ads,” Shiv Singh, global head of digital for PepsiCo told Mashable April 30, “brands have to do more.” Read the rest of this entry »

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