• Buzzfeed Is Officially A Case Study In Media Industry Disruption

    It’s hard to talk about disruptive innovation without talking about Harvard Business School, where Clayton Christensen incubated his influential theory, and the Japanese auto industry, which provided much of the crucial fodder for it. So take note: Buzzfeed, the web publisher best known for...

  • Why Twitter’s World Cup Alignment Should Scare Facebook

    There’s a not-so-subtle battle happening between Facebook and Twitter, that will likely continue for the foreseeable future. The source of the current tug-of-war between these now-grandfathered social media platforms is rooted in historical differences that are now becoming obsolete. Each...

  • Kraft Makes Data a Team Player in World Cup Recipe Campaign

    As far as Kraft Comida is concerned, futbol and fruity Jello desserts go hand-in-hand. When Kraft Comida looked ahead to this year's World Cup, the Hispanic market-aimed group spotted an opportunity to score with moms they expected to whip up nibbles to munch during the games. Kraft has taken a...

  • 20 Stunning Inbound Marketing Statistics

    Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired. “Lies, damned lies, and statistics” is a phrase often attributed to Mark Twain about the persuasive power of numbers, particularly the use of statistics to make a weak...

Featured from The Academy
  • Is This Cultural Moment Right For Your Brand? Real-Time Marketing in Action

    As marketers, it’s more important than ever to stay on top of current happenings and events, any of which may just have the potential to turn into your next big marketing opportunity. Last year, Nielsen reported that close to half of mobile users use their phones or tablets as second screens...

  • Why All Your Content Needs to be Branded

    As the media and publishing platforms embrace visual communication, audiences have become accustomed to well-designed content. That good design isn’t just a differentiator; it is what they expect. No matter who you are trying to engage with your content, whether a client, consumer or...

  • Lexus' Content Arm Creates "Better" Storytelling Than Car Commercials

    When you think of luxury car companies, images that come to mind might be shiny cars driving smoothly around picturesque mountain roads, or handsome men in suits escorting beautiful women to their vehicles. In other words, owning a car like that is something to aspire to, or just a shallow status...

  • Embedded With Adidas' Social Media Team at the World Cup in Rio

    At 5 p.m. on the Fourth of July, forty-odd members of Team Adidas are watching the kick-off of the Colombia vs. Brazil quarterfinal match on three flat screens from Adidas' real-time marketing hub in Rio de Janeiro. A fourth screen tracks the most-searched players among the 100 or so World Cup...

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