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February 10, 2016
As a marketer, you’re pulled in a million directions at once. Explain this new tool, write next week’s tweets, negotiate a vendor contract, code and send out this email — the possibilities are endless. One second you’re creative and the next analytical. How can you be expected to keep your head above water with changing
February 9, 2016
Social media marketing, for B2B companies, often means one thing: generating new leads. But what do you do with these leads? At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. The
February 8, 2016
When we read about content marketing successes, we so often hear stories from glamorous industries with substantial budgets, but YNAB is not one of these stories. In fact, it couldn’t be farther from that reality. It is however, a success story of David vs Goliath proportions, building a thriving community of users in a highly
February 5, 2016
As sales people, our power is derived from how much information we can extract throughout the sales process in order to efficiently nurture prospects to close. But what if that discovery process could materialize before we’ve exchanged one word or email with a prospect? That is the promise of many types of marketing technologies today