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September 2, 2015
The goal of marketers has been the same since the very beginning: to tell their brand’s story. But the current marketing playbook – traditional media buys and banner ads – is outdated and underperforming. Marketing has become noisy, ineffective, and focused primarily on bombarding people with messages that they didn’t ask for. Moreover, we all know
There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. Venture capital in this space is growing at an unprecedented rate. On the heels of our own investment
To celebrate our recent round of funding, we asked our employees to share what makes NewsCred great. Why do we come to work every morning? Why do we spend hours of our day – and, let’s face it, the best years of our lives – building content marketing software and technology? If you’re not convinced
September 1, 2015
Content marketing may be a timeless concept, but its role within the digital media ecosystem is brand new. It’s known that blog posts, infographics, and videos are critical tools for building long-term customer relationships, but it’s also hard to connect ROI and effort. When it comes to content, purchases and transactions tend to happen over