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October 9, 2015
If you have an ecommerce site, you may be struggling with how to implement an effective content strategy. You may have found that product and sales pages don’t easily lend themselves to compelling, share-worthy content. This is why many business owners get stuck: they think a content strategy only works for online publishers; not for
October 8, 2015
Brands invest in marketing materials, teams, and software. They work to build awareness, cultivate their audience, and strengthen loyalty from existing customers. One effective method for reaching all of these goals is to hold a contest or sweepstakes. Though the two are different, they both offer a similar return on investment. A contest requires participants
By 2017, over 50 percent of commerce will be conducted on mobile (according to Gartner). Retail brands need to reach smartphone and tablet users, but when, how often, and with what content? New data from OtherLevels’ 2015 Retail Mobile Messaging Study indicates that messaging frequency, the “how often,” is a key metric that can make
October 7, 2015
After realizing that visuals drive the highest engagement on social media, more and more marketers and businesses are focusing on creating quality visual content. According to Social Media Examiner’s, 2015 Social Media Marketing Industry Report, 71% of marketers use visual assets in their social media marketing. The report also found that 73% of marketers plan