• How Can Sales Take Back the Buying Process?

    February 5, 2016

    As sales people, our power is derived from how much information we can extract throughout the sales process in order to efficiently nurture prospects to close. But what if that discovery process could materialize before we’ve exchanged one word or email with a prospect? That is the promise of many types of marketing technologies today

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  • Your Influencer Marketing May Improve Without A Celebrity

    February 4, 2016

    Influencer marketing, the practice of partnering with content creators and social media personalities, is one of the most cost-effective methods of reaching your audience today. Some reasonable estimates even say brands get a return of $6.50 for every $1 spent. So, if I told you that all you had to do was cough up $230,000

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  • Living The Freelance Life: An Interview With Business Writer Rebecca Hobson

    February 3, 2016

    Rebecca Hobson managed restaurants in Paris and New Zealand, worked in TV advertising, and did public relations for a Rolling Stone before she was bitten by the journalism bug at age 27. Once she got started writing, however, it quickly became her full-time passion. Within three years, Hobson decided to freelance exclusively, and her work has

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