• To Build Content Marketing Connections, Sell Stories Not Social Shares

    September 1, 2015

    Content marketing may be a timeless concept, but its role within the digital media ecosystem is brand new. It’s known that blog posts, infographics, and videos are critical tools for building long-term customer relationships, but it’s also hard to connect ROI and effort. When it comes to content, purchases and transactions tend to happen over

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  • Why Marketing Designers Need To Think Legibility Above All

    As designers, our number one goal is to communicate effectively. The vehicle to achieve this goal happens to be an attractive interface that draws eyes, keeps them fixated, and initiates an action. This may sound obvious, but sometimes we are so immersed in the details of the design process — design and prototyping tools, color

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  • Social Is Dead: What 146 Startup Pitches Reveal About The Future Of Tech

    August 31, 2015

    Investing in startups is like bird-watching, or at least that’s the quote from legendary venture capitalist Mike Moritz. Over the past two weeks, I have listened to 146 startups pitch in rapid-fire succession at demo days for Y Combinator and 500 Startups. Of those startups, probably five or six will emerge as the next Airbnb,

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