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November 25, 2015
Content marketing is not for the faint of heart, and the road to content marketing ROI gold is paved with plenty of pitfalls and potholes. As the worst content marketing examples can attest, there are a lot of different ways to screw up your content marketing. Being inauthentic, ignoring diverse consumer bases, or phoning it
If you want your prospects to find you online, creating compelling content is a must. In fact, quality content lies at the foundation of effective content marketing strategies for thousands of successful companies. But content doesn’t promote itself. Even the most compelling written, visual and multimedia content needs help attracting readers and viewers who will
November 24, 2015
Well it’s that time of year again. It’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I have done my own predictions post every year as well. While I have been right about as much as wrong, I think I’ve
When there is a popular trend or a large-scale event happening around the world, and a brand joins the conversation and pushes it forward, that is known as real-time marketing. But does real-time marketing on social media really work? Yes, it works better on social media because you can get your message across much more