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February 12, 2016
B2B Instagram accounts tend to have a bad reputation. They usually feature a lot of employee group shots, maybe some at industry conferences, or even office images if they’re lucky enough to have a sleek design. Unfortunately, many of these accounts are not very exciting. The surprising thing is, however, that many of these brands have
February 11, 2016
If you keep up with the trends in online customer acquisition then you are probably familiar with the terms inbound marketing and content marketing. These phrases represent the most effective techniques in the current landscape of attracting traffic and converting that traffic into leads and then sales. A few years ago, master marketer and global
February 10, 2016
As a marketer, you’re pulled in a million directions at once. Explain this new tool, write next week’s tweets, negotiate a vendor contract, code and send out this email — the possibilities are endless. One second you’re creative and the next analytical. How can you be expected to keep your head above water with changing
February 9, 2016
Social media marketing, for B2B companies, often means one thing: generating new leads. But what do you do with these leads? At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. The