• Social Is Dead: What 146 Startup Pitches Reveal About The Future Of Tech

    August 31, 2015

    Investing in startups is like bird-watching, or at least that’s the quote from legendary venture capitalist Mike Moritz. Over the past two weeks, I have listened to 146 startups pitch in rapid-fire succession at demo days for Y Combinator and 500 Startups. Of those startups, probably five or six will emerge as the next Airbnb,


  • Attention Brands: Instagram Photos No Longer Have To Be Square

    August 28, 2015

     Instagram is making a huge change to the way photos and videos are posted on the platform: they no longer have to be square. That means you can now share photos and videos in their full unadulterated glory, whether in landscape or portrait format. Instagram popularized the square image format, so this is a pretty


  • Why You Need To Stop Selling In Your Content Marketing

    We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Or as I’ve heard some executives huff: “we are in the business of selling stuff ya’ know.” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. And