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December 1, 2015
You’ve written a fantastic blog post. Now . . . how are people going to find it? It’s a question most of us bloggers deal with every single time we hit “Publish.” Wouldn’t it be awesome if there were a list of things that we could do to bring in some traffic right off the bat—even if the post
The inimitable Pam Grossman, Director of Visual Trends at Getty Images, recently delivered a fascinating talk called Wonderlust: Tapping Into the Boundless Beauty of Nature, in which she discussed the growing trend of travel, nature, and the world beyond in today’s most popular imagery. Drawing on her art history background and years of experience in
Forbes shares the best CMO intel on the digital, millennials, and the future of marketing. Michelangelo once said, “Every block of stone has a statue inside it and it is the task of the sculptor to discover it.” Accordingly, the task of today’s CMO, in tandem with their CEO, is to discover the next wave
November 30, 2015
Since its launch in 2007, American Express’ OPEN Forum has been considered the poster child for content marketing. In this case study from content strategist Liz Bedor, learn why: Audiences and owned properties are a huge priority You need outside expertise to succeed You can’t sell directly in content marketing User feedback must be simple