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February 5, 2016
As sales people, our power is derived from how much information we can extract throughout the sales process in order to efficiently nurture prospects to close. But what if that discovery process could materialize before we’ve exchanged one word or email with a prospect? That is the promise of many types of marketing technologies today
February 4, 2016
Influencer marketing, the practice of partnering with content creators and social media personalities, is one of the most cost-effective methods of reaching your audience today. Some reasonable estimates even say brands get a return of $6.50 for every $1 spent. So, if I told you that all you had to do was cough up $230,000
February 3, 2016
Rebecca Hobson managed restaurants in Paris and New Zealand, worked in TV advertising, and did public relations for a Rolling Stone before she was bitten by the journalism bug at age 27. Once she got started writing, however, it quickly became her full-time passion. Within three years, Hobson decided to freelance exclusively, and her work has
February 1, 2016
Today is the day — the Iowa Caucus has arrived! All political junkies will jump out of bed, stay glued to the news, and wait anxiously to start hearing the early results. Given how much attention the 2016 presidential election has already garnered, it’s hard to remember that we still have over ten months to