• Attention Brands: Instagram Photos No Longer Have To Be Square

    August 28, 2015

     Instagram is making a huge change to the way photos and videos are posted on the platform: they no longer have to be square. That means you can now share photos and videos in their full unadulterated glory, whether in landscape or portrait format. Instagram popularized the square image format, so this is a pretty


  • Why You Need To Stop Selling In Your Content Marketing

    We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Or as I’ve heard some executives huff: “we are in the business of selling stuff ya’ know.” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. And


  • The Future Of Sales Requires Thinking Like A Marketer

    August 27, 2015

    I might sound like a broken record when I say this, but I can’t stress enough that people aren’t buying the way they used to anymore. Forward-thinkers keep warning us that things are changing in the business world with the rise of the “empowered customer.” And a 2012 CEB study hammered home that point when


  • 4 Ingredients To Increase Landing Page Conversions

    At the Turing Festival’s #FullStack15 in Edinburgh last week, Unbounce cofounder Oli Gardner stole the show with his closing keynote using one of Scotland’s greatest pop culture exports – the film Trainspotting – to explain the four key pillars of creating a successful landing page that converts or drives leads.  Oli Gardner’s Four Corners of