Featured from The Academy
  • "Follow the Fear": Tim Washer on How to Use Humor in Content Marketing

    Sep 18, 2014

    First, the truth: B2B is, by definition, humorless. That is unless you can capture Tim Washer-esque creativity to power your content initiatives.  As the first guest speaker at NewsCred’s Content Marketing Summit 2014, Tim Washer started the day off with a presentation that was equal...

  • We Built It - How NewsCred Plans To Change Marketing For The Next 100 Years

    Sep 17, 2014

    Marketing, as it’s existed for the last 100 years, is broken. In the digital and mobile overthrow we’ve witnessed a fundamental shift in the way that people create, consume, and share content. If you’ve ever impatiently waited for a YouTube ad to load or chafed at the intrusion of...

  • #ThinkContent: Building Your Business With Solid Social Media Strategies

    Sep 18, 2014

    The second NewsCred Content Marketing Summit kicked off with an afternoon of enlightening workshops featuring a stellar line-up of industry experts. Following an opening from NewsCred's own VP of Marketing Alicianne Rand, digital consultant and entrepreneur Shannon Chirone took center stage to delve...

  • Is Content Marketing A Sustainable Marketing Strategy?

    Sep 16, 2014

    Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. And our session was titled: “Is The Death Of Content Marketing Imminent?” So first,...

  • Move Over Millennials: Why Marketers Should Make Room for Generation Z

    Sep 15, 2014

    Kids these days. They're not like they used to be. I don’t know about you, but when I was a teenager, the word meant acne, awkward moments, and crushing hard. Today, that’s changed – partially, at least. Kids are savvier, smarter, and just plain cooler than their preceding...

  • Content Marketing Predictions From David Lang and Vin Farrell

    Sep 12, 2014

    With NewsCred’s 2014 Content Marketing Summit happening this week, we wanted to give you a chance to get to know two of the excellent expert speakers who will be sharing their insights into this complex, exciting, and ever-evolving industry. Meet David Lang and Vin Farrell, and enjoy a sneak...

  • Why Your Social Strategy Is Broken And How To Fix It

    Sep 13, 2014

    Facebook has a monthly audience of nearly a billion visitors.  Other top sites, like Twitter, Pinterest and LinkedIn, attract hundreds of  millions.  By now, nobody doubts the power of social platforms, although few marketers have been able to exploit them successfully. As...

  • How to Make Buyers Heroes: Mentoring Through Content Marketing

    Sep 12, 2014

    “Make your buyer the hero” is a pretty common battle cry in content marketing. Personally, I agree with it completely, and professionally, many of the best marketers in the business – even in the “Business to Business” business – have championed the concept. What...

  • What is Content Marketing?

    Sep 15, 2014

    In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. It reminds me of the classic journalism approach of answering the who?, what?, when?,...

  • The 10 Most Influential B2C Marketers of 2014

    Sep 12, 2014

    Who is a marketer? It might sound like a silly or redundant question, but in a mobile, on-the-go world of ever-shifting content offerings (this time last year, had you even heard of Blippar? Vine?), the quandary requires deeper consideration. This list of the 10 most influential marketers makes it...

  • How To Win Loyal Customers and Increase Sales (Infographic)

    Sep 11, 2014

    In the business world there’s been a shift in what is perceived as the primary source of growth of business – with 84% of people believing that customer engagement will replace productivity. As people spend ever-increasing amounts of time with smartphones and tablets in front of their...

  • How to Effectively and Accurately Use Data to Inform Your Social Media Decisions

    Sep 11, 2014

    The ideal length of a blogpost is six minutes and 1,500 words. So every blog post you write should aim for that golden, gooey length, right? Well, there’s a bit more to it than that. We love digging up the latest stats and best practices on how to share better on social media. And our findings...

  • Kraft Says It Gets Four Times Better ROI from Content Than Ads

    Sep 10, 2014

    Kraft Foods has been doing content marketing for decades -- its 18-year-old Food & Family magazine once mailed free to one in 10 U.S. households was later converted to paid circulation and is still beats such titles as Food & Wine, according to Julie Fleischer, the company's director of...

  • Telling Brand Stories With Experiential Marketing

    Sep 09, 2014

    Content marketers are taking it to the streets – and to stadiums, subways, and bus stops. With the vast majority of marketers using content to build their brands, it’s no wonder marketers are expanding the ways their content gets delivered. Experiential marketing is nothing new...

  • #CMworld Live: Andrew Davis On Why We Need A New Marketing Funnel

    Sep 09, 2014

    Marketer Andrew Davis started his career in television - first as a child actor and then as a producer. Now that we find ourselves in the "Golden Era" of television, it's not surprising that TV is great teacher for how to tell stories, inspire audiences, and create great content.  Davis kicked...

  • Creating "One-Of-A-Kind" Content: An Interview With Dr Pepper's Sharon Leath

    Sep 08, 2014

    It takes a certain kind of person with a special personality to be able to keep a positive attitude while navigating the murky waters of the land of “it’s never been done before.” It is especially true when you’re leading a global brand’s marketing team into the...

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