• Trends + Trendsetters: The Best In Automotive Content Marketing

    Mar 26, 2015

    In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased. Not surprisingly, out of 10 factors, the most frequently cited was, "like the image the vehicle portrays." So what if an automotive...

  • 3 Key Takeaways From Facebook F8 For Advertisers

    Mar 26, 2015

    Yesterday at F8, Facebook discussed several key areas that matter for advertisers. First, it flexed its muscle and showed all of the ways that it has helped its partners grow their businesses. This focused on the Facebook vision of helping developers Build, Grow, and Monetize apps. There were...

  • Big Picture Thinking: Measuring Content Marketing Beyond Sales + Leads

    Mar 25, 2015

    Acting on the content marketing industry’s growing need, and inability, to truly understand and measure the impact of their craft, the Altimeter Group has developed a new report entitled, “Content Marketing Performance: A Framework to Measure Real Business Impact.” With their...

  • 6 Tips To Fuel Your Instagram Strategy [Infographic]

    Mar 25, 2015

    Move over Facebook. According to a new infographic from Salesforce, “Instagram users are 58X more likely to like, comment, or share a brand’s post than Facebook users and 120X more likely than Twitter users.” Want to ramp up your Instagram strategy? Here are the Instagram tips and...

Featured from The Academy
  • Shift Your Marketing From Mass Personalization to True Individualization

    Mar 24, 2015

    Moving from mass personalization to true individualization may seem like a matter of semantics, but the distance between the two concepts is significant. Imagine for a moment that all-too familiar situation: Your phone buzzes with a new email from a favorite retailer. Because you know and trust the...

  • When Parenting Becomes A Call To Freelance Writing

    Mar 24, 2015

    Ann Douglas didn’t let the chaos of raising four children get in the way of her writing career. In fact, it’s what inspired it. Becoming a mother led to book deals, speaking gigs, prominent magazine assignments, and the opportunity to make a difference in other parents’...

  • BarkPost’s Content Marketing Success is Best in Show

    Mar 23, 2015

    The affection between a loyal pooch and his parent is not unlike the close-knit relationship between the BarkPost community and its always-engaging content. With unique visitors-per-month approaching the 10 million mark, a simple blog that began just a couple of years ago is now helping power the...

  • How Facebook's Custom Audiences Won Over Advertisers

    Mar 23, 2015

    St. Patrick's Day was a big opportunity for liquor companies hoping to connect with bartenders. A bartender, after all, is the quintessential influencer, and making that influencer feel special is smart marketing. This year, rather than mailing thank-you cards to all the bars stocking its products,...

  • This Week in Content Marketing Headlines: March 16-20

    Mar 20, 2015

    As marketers, we're on the front lines of an ever-changing industry, constantly reading up on the latest trends, news, and more. That's why we're bringing you a weekly marketing round-up, giving you the week's biggest stories and helping you stay on top of all the latest trends. Here are the most...

  • Gary Vaynerchuk: Twitter Will Die If It Doesn’t Fix ‘Noise’ Problem

    Mar 20, 2015

    If Twitter fails to fix its “noise” problem, it doesn’t face a prosperous future — that’s according to entrepreneur and early Twitter investor Gary Vaynerchuk. Speaking at the Guardian Changing Media Summit in London today, the “storytelling entrepreneur, video...

  • 7 Tips To Find + Manage Amazing Freelancers

    Mar 19, 2015

    As a former freelancer who now hires freelancers, I have a unique perspective on the topic of working with people who write. I’ve ridden a rollercoaster of freelancer rates and experiences. And now, the market has finally realized what great freelancers (and editors) knew all along: Freelance...

  • 3K Marketing Pros Reveal The Best Conversion Optimization Tools

    Mar 19, 2015

    Conversion optimization is a massive, critical, and fast-growing part of marketing tech, according to a new VB Insight study of almost 3,000 marketing technologists. The most surprising part? Of the 36 conversion optimization tools and companies studied, only two failed to generate...

  • Why Data Scientist + Marketing Technologist Are The Hottest Jobs Of 2015

    Mar 18, 2015

    If you haven’t heard of these job titles, don’t worry — you will soon. After all, there was a time when “social media manager” was a job title people didn’t take seriously, and now these pros can earn up to six figures. But what exactly does a “Data...

  • The Future Of Healthcare Content Marketing

    Mar 18, 2015

    When it comes to health issues and news, people turn to the internet. According to a Pew Research Center study conducted in 2012, over a 12-month period, 72% of internet users reported that they looked online for information about health. This offers a huge opportunity for healthcare brands to...

  • Why The Fat Jew Is The King Of The Internet + Millennial Marketing

    Mar 16, 2015

    Josh Ostrovsky, better known as his online persona "The Fat Jew," boasts 3.4M Instagram followers, 215K Twitter followers, and 239K Facebook likes - numbers that are growing daily. Through his personal blend of meme generation, crass commentary, and cultural zeitgeist he has captured the attention...

  • Content Marketing Personalization: Build Relationships At Scale

    Mar 16, 2015

    I know you’re wondering “what the heck is content marketing personalization?” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to. I went to the doctor a few weeks back. He asked what line of work I was in. I told him I...

  • 3 Killer Strategies For Creating Content That Gets Noticed

    Mar 17, 2015

    While content marketing is not a new phenomenon, it’s a fast moving target that is constantly evolving. In fact, 93 percent of B2B marketers are using content marketing in their overall marketing strategy. As content creators and strategists, much of your inspiration for forming new material...

  • 12 Ways To Increase Your Social Marketing Conversion Rates [Infographic]

    Mar 16, 2015

    Twitter is a great social media marketing tool to help build brand awareness, but it’s an even better tool to help you engage with potential customers. Using Twitter correctly can help you increase your leads, sales and revenue. Tweeting without a plan isn’t going to work. You have to...

  • Vision Critical’s Nick Stein on Customer-Focused Content Marketing

    Mar 12, 2015

    As content marketing has grown and evolved, the brands that have cracked the code are the ones that have an audience-centric strategy. At least that’s what two industry thought leaders -- Newscred’s own Michael Brenner, and Nick Stein, SVP of Marketing, Vision Critical – plan to...

  • This Week in Content Marketing Headlines: March 9-13

    Mar 13, 2015

    As marketers, we're on the front lines of an ever-changing industry, constantly reading up on the latest trends, news, and more. That's why we're bringing you a weekly marketing round-up, giving you the week's biggest stories and helping you stay on top of all the latest trends. Here are the most...

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