• Dreamforce 2014: Two New Tech Trends Changing How We Do Business

    Oct 21, 2014

    The two key themes that dominated #DF14 were sales enablement and customer success. At Dreamforce this year, we learned that sales reps are tired of the traditional “numbers game” sales approach. They are now looking to technology to help prospect smarter, shorten sales cycles, and close...

  • Content Marketing Experts On How To Stay Motivated To Write

    Oct 22, 2014

    One of the biggest questions I get is how do you find the time to write? Which, of course, I already answered a while back. Because that’s what a good content marketer does, right? We are supposed to define the questions our audience is asking and then simply answer...

  • Content Marketing in 2015: CMI's "Benchmarks, Budgets + Trends" Reports

    Oct 21, 2014

    For the past five years, the Content Marketing Institute has released a series of annual reports that delve into the aptly titled "Benchmarks, Budgets and Trends" of our blooming industry. The CMI works hard to monitor the field and understand its ever-changing parameters, consistently shifting...

  • Quality Over Quantity: The Overblown Importance Of Likes And Followers

    Oct 20, 2014

    The evidence for social media as a viable means of marketing is overwhelming, even for businesses traditionally unaffiliated with social media marketing. But many companies, even major marketing and advertising agencies, use objective numbers like Facebook likes or Twitter followers to measure a...

Featured from The Academy
  • Shock Value Marketing: Who Gives a FCUK?

    Oct 15, 2014

    Runways may look all glitz and glamour, but times are still tough for many fashion brands and the need to stand out is greater than ever. As the label who courted controversy with their early FCUK campaigns, attracting attention has never been difficult for High Street brand French Connection....

  • What You Can Learn About Creating Amazing And Effective Presentations From Prezi

    Oct 20, 2014

    We recently caught up with Drew Banks (@drewbanks), Head of International at presentation software company Prezi, to get his take on creating effective presentations, the future of presenting, and more.  What’s the most exciting part about influencing the ways people present...

  • How Flavorpill Does Newsletters + Email

    Sep 02, 2014

    Flavorpill is the go-to events website for residents of New York City, Los Angeles, and San Francisco. It highlights the best music, art, theater, film, dance, performing arts, comedy, and food and wine happenings around these cities, providing subscribers with more than enough activities to fill...

  • The Top 25 Most Influential Content Marketing Brands of 2014

    Aug 29, 2014

    Ninety-three percent - that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. With 87% of buyers stating that digital content has a large impact on their purchasing decisions this year,...

  • All Your Social Posts Now Sorted By Location And Up For Sale

    Oct 15, 2014

    Everything you post on social media can and will be used against you. That could very well be the premise of Chicago-based startup Geofeedia, a social media intelligence platform. It enables customers to act like law enforcement agencies and corporations to filter, analyze, and geolocate all...

  • Meet MediaMath: The Answer to Your Programmatic Prayers

    Oct 10, 2014

    Programmatic is on every marketer’s minds these days – and if it’s not, it should be. MediaMath's Marketing SVP Rachel Meranus tells us why.   What is the problem that MediaMath is solving and how does it go about doing so? The number of technology solutions that have emerged...

  • Target Takes Trick-or-Treating to Instagram

    Oct 14, 2014

    Target is bringing Halloween to Instagram with a virtual trick-or-treat experience that draws on the do-it-yourself spirit of the holiday. The push, which launched today, uses Instagram's picture-tagging feature and Target's original content to help consumers get ready for the holiday. The retailer...

  • With Content, Emotion Matters More Than Traffic - An eMarketer Breakfast Recap

    Oct 10, 2014

    Content is no longer a buzzword, but the best way for brands to truly connect with their audience. This was echoed in London at an eMarketer #eMbreakfast that kicked off with a presentation by analyst Bill Fisher who reminded us of the complexity and challenges surrounding content...

  • Why The HubSpot IPO Matters For Content Marketing

    Oct 13, 2014

    Inbound marketing firm HubSpot has gone public, and has already raised$125 million from their IPO, valuing the company at a total of $759 million. At NewsCred we’re very excited for the soon to be “HUBS.” Out of the first generation of marketing automation tools (Marketo,...

  • If Don Draper Tweeted: 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media

    Oct 13, 2014

    You’ve heard it said that storytelling is an essential element to drawing the reader into your content and driving more engagement. So how can you add this element to the blogposts you write? Can you fit a captivating story into a social media update, even one that’s 140 characters long?...

  • A Personal Touch In A Land Of Bots: How To Stand Out On Social

    Aug 07, 2014

    Social media was created for people. It’s meant to be a catalyst for conversation and to connect individuals all around the world. It was not intended to be advertising for brands. However, that’s what it’s become. Yet, the social, human expectations are still there. People want to...

  • 3 Ways Brands Can Succeed As Advertising And Technology Evolve

    Oct 10, 2014

    Well AdWeek is over. Yawn. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking about it are millennials. Video and mobile platforms are growing in importance. Nothing...

  • How To Create A Branded Web Series People Will Actually Watch

    Oct 06, 2014

    You’ve written blogs, compiled white papers, posted Instagram photos, explored memes, and released infographics. Now may be time to try a new medium: Video.  Video’s popularity among marketers is strong and continuing to flourish. According to a recent survey of 398 marketing and...

  • Dell’s Tech Page One Managing Editor Nicole Smith On Content Marketing Planning

    Oct 09, 2014

    Tech Page One publishes a robust offering of original content, breaking news, curated editors’ picks, in-depth analysis, stories that are sourced with Dell’s own experts and features such as an interview with a CGI specialist for the blockbuster hit “Guardians of the...

  • What Is The Future Of Content Marketing? Two Veterans Weigh In

    Sep 02, 2014

    Content marketers have a lot of their plates these days as more and more brands are realizing that creating content and driving business goals go hand in hand. NewsCred spoke with two content marketing veterans to pick their brains about the state of content marketing, how to make your content stand...

  • Twitter, Seeking Transparency on User Surveillance, Sues U.S. Government

    Oct 07, 2014

    Twitter broke ranks and sued the U.S. for blocking it from publicizing more information about spy agency orders for user data after Google and other technology giants agreed to follow government disclosure rules. The San Francisco-based social-media company, which says those rules violate free...

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