• Lexus' Content Arm Creates "Better" Storytelling Than Car Commercials

    When you think of luxury car companies, images that come to mind might be shiny cars driving smoothly around picturesque mountain roads, or handsome men in suits escorting beautiful women to their vehicles. In other words, owning a car like that is something to aspire to, or just a shallow status...

  • Embedded With Adidas' Social Media Team at the World Cup in Rio

    At 5 p.m. on the Fourth of July, forty-odd members of Team Adidas are watching the kick-off of the Colombia vs. Brazil quarterfinal match on three flat screens from Adidas' real-time marketing hub in Rio de Janeiro. A fourth screen tracks the most-searched players among the 100 or so World Cup...

  • Millennials Are Not Impressed With Your Content Marketing

    Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. That...

  • From The Samuel L. Jackson Hack to the Burrito Principle: 12 Memorable Ideas to Improve Your Marketing

    I sometimes find myself getting lost in a sea of marketing advice. There’s just so much out there. We produce four to five marketing posts on the Buffer blog every week, and we are just one of many sources of social media marketing advice. Multiply our handful of weekly posts with the...

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