• Under Armour's 'I Will What I Want' Takes Sole Cyber Grand Prix

    Jun 26, 2015

    What won: In the increasingly confusing category of Cyber, the Cannes Lions International Festival Creativity jurors awarded a single Grand Prix: to Under Armour's integrated effort starring Gisele Bundchen, "I Will What I Want." Created out of Droga5, New York, the campaign featured a TV spot...

  • Content Marketing Answers: How Do You Do Marketing With No Budget?

    Jun 26, 2015

    I have done a whole bunch of interviews in the last few weeks on content marketing questions. Since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate...

  • Why Software is Crucial to Your Content Marketing Strategy

    Jun 25, 2015

    Companies have quickly tuned into the fact that they need a content marketing strategy in place. Though they see the value of content marketing, many are having trouble with effectively running and measuring the return on investment with their campaigns which can be easily solved by the right...

  • 5 Tips To Create Videos Your Audience Will Actually Watch

    Jun 25, 2015

    Trying to create an online presence for any business is hard work, taking tons of hours, patience, and consistency before even the slightest results are seen. When it comes to creating content, people love to see visuals because it gives them a better idea of how your product works, what your...

Featured from The Academy
  • Joe Chernov Shares HubSpot’s Content Marketing Benchmarks + How To Reach CMOs

    Jun 24, 2015

    In 2014 HubSpot set out to tackle a challenge that has befuddled and tortured almost every business from the beginning of time – they were going to redesign their blog. Not only did they survive (despite also hosting INBOUND 2014 smack in the middle of the process) but they started 2015 with a...

  • How To Perfect Your Logo

    Jun 24, 2015

    Do you have a strong logo or a weak one? While a dancer may ask herself, “I wonder what Michael Jackson would think of my dance moves?” or a boxer may ask himself, “I wonder what Muhammad Ali would think of my right hook?” a designer would ask, “What would Paul Rand...

  • A Can-Do Culture: Why NewsCred Is The Best Place For Millennials To Work

    Jun 23, 2015

    Joining NewsCred’s marketing team a little over three months ago was not only a huge change, but also marked a lot of ‘firsts’ for me. Simply switching industries to working in tech and B2B after spending most of my career focused on B2C was a massive shift. Working at a content...

  • Optimizing Content Marketing: How HubSpot Doubled Conversions With One Simple Tweak

    Jun 22, 2015

    2015 has been a huge year for Hubspot. Not only did the marketing software and content marketing hub reach the mindblowing metric (at least in b2b) of over 2M visits per month, but they also are expanding their offices to Singapore, and have comic Amy Schumer entertaining the crowd at their INBOUND...

  • CEO Evan Spiegel In Cannes To Pitch Snapchat’s Ad Platform

    Jun 23, 2015

    CANNES, France — Now that Snapchat has moved beyond its ephemeral photo-sharing into being a news and storytelling platform, it’s time for the startup with a $19 billion valuation to make a little money. To sell the idea that Venice, California-based Snapchat is the best way to...

  • Engagement With Brand Content Soared 52% Last Quarter

    Jun 22, 2015

    People engaged with U.S. brand content 52% more often in the first quarter of this year than they did a year ago, and their engagement is growing faster even than the rate at which brands are pumping content out, according to data on 100,000 brands from social-analytics firm Sharablee. In all,...

  • If You’re Looking To Prove The ROI Of Content Marketing, Look At Customer Retention

    Jun 19, 2015

    Borussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the upcoming season. Yes, you read that right, only 93 people out of 55,000 opted not to renew which amounts to a 99.83%...

  • Google Trends Now Lets You Explore Real-time Search Data

    Jun 18, 2015

    Google is taking a step toward providing data on real-time events with its latest update to Google Trends. The big update refreshes the Google Trends homepage and allows for more detailed research of events with up-to-the-minute information. The Google Trends homepage now highlights...

  • How To Make Your Bounce Rate Work Harder For You

    Jun 18, 2015

    Google Analytics defines a website’s bounce rate as follows: "Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” In other words, a page’s bounce rate is the...

  • 7 Mistakes You Might Be Making On Social Right Now

    Jun 18, 2015

    Gone are the days when marketing professionals question the value of their company having a presence on social networks. Regardless of if the company is B2B, B2C, or any combination of the two – their customers are on social because EVERYONE is on social. You would think, however, that at this...

  • Going Global with Content Marketing: How Agencies are Leading the Way

    Jun 17, 2015

    For brands that have to reach a global audience of consumers, developing a content strategy is all the more complex. That's why many brands are turning to agencies to help them deliver a consistent message that knows no borders. This is something that Havas Media's Global Head of...

  • The Science Of Great Content Marketing Visuals: How To Choose The Best Fonts, Colors + Layouts

    Jun 17, 2015

    If you’ve been looking to supercharge your social media strategy, you probably know a lot about the benefits of using images. But, how much do you know about actually creating scientifically shareable images? Turns out, there’s tons of actionable, research-backed advice on how...

  • B2B Software: Bringing Market Economics Into Product Prioritization Processes

    Jun 16, 2015

    “I have stolen all of these moves from all these great players.  I just try to do them proud, the guys who came before, because I learned so much from them.” - Kobe Bryant NewsCred recently embarked on modifying its prioritization process for our quarterly product releases. The goal...

  • 6 Tips For Communicating Content Marketing ROI To Your Executive Team

    Jun 16, 2015

    Marketing teams persuade and captivate audiences every day. They convince people to buy everything from $160 pens to coffee beans that pass through elephants. But a CMO’s toughest sell is always his own boss — especially when it comes to content marketing. Executives want to know a...

  • Stacy Fuller on Havas Cafe and Real-Time Marketing at Cannes

    Jun 15, 2015

    With Cannes Lions almost here, the digital marketing world is abuzz with excitement, anticipation, and Twitter chatter. Monitoring this buzz closely is the Havas network, who will be sending a cross discipline team across their global village to activate a live newsroom from the grounds...

  • Content Marketing Tips: Image Rules For The Top 7 Social Networks [Infographic]

    Jun 15, 2015

    In the 80′s a revolution happened But when it started no-one knew it was going to change the world forever. The IBM personal computer had just hit the streets. The computer manufacturers didn’t take much thought on this small blip on the computer event horizon. 10 years later many of...

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