• Facebook Announces Video Algorithm Change

    Jul 01, 2015

    Facebook announced another new tweak to its algorithm today.  The change involves videos and the actions users take with videos in their News Feeds. As part of their “ongoing effort to improve News Feed” they found that users do not necessarily want to interact with a post, such as...

  • 7 Content Marketing Best Practices For The Travel Industry

    Jun 30, 2015

    Content marketing is all about creating and nurturing relationships with your customers at scale. This is true across verticals and certainly is true for the travel industry. Recently I had the opportunity to speak at the Luxury Travel Advisor’s Ultra Summit in Orlando about best practices in...

  • 7 Headline Gimmicks That Can Ruin Your Brand's Reputation

    Jun 30, 2015

    We all know the value of a powerful headline. Modern readers’ attention spans are notoriously short, so if your headline doesn’t capture their immediate interest, you might as well have no article at all. Catchy headlines are a necessity these days, and some have even argued that the...

  • How To Write Content Marketing Headlines To Improve SEO

    Jun 29, 2015

    According to CopyBlogger, 80% of readers don't read beyond the headline. Additionally, over 90% of internet users are turning to search engines on a monthly basis for new information. If you're not catering to what your target audience is seeking by factoring SEO keywords into your headlines, you're...

Featured from The Academy
  • The Brand Ambassador: The Business Of Being Ernest Baker

    Jun 29, 2015

    The best brands in the world are not companies – they are the foundation from which great companies are born. The most impactful brands are a collective of distinct interests, values and viewpoints concentrated into one intentional message vast audiences can connect with. This message fuels a...

  • In Celebration Of SCOTUS: 10 Great Examples of LGBT Content Marketing

    Jun 26, 2015

    By 2020, millennials will total more than $1.4 trillion in spending power. According to a NewsCred survey, nearly 50% of millennials share content marketing because it reflects a cause they believe in. As a millennial, I would argue that few causes are more important to our generation than the fight...

  • Under Armour's 'I Will What I Want' Takes Sole Cyber Grand Prix

    Jun 26, 2015

    What won: In the increasingly confusing category of Cyber, the Cannes Lions International Festival Creativity jurors awarded a single Grand Prix: to Under Armour's integrated effort starring Gisele Bundchen, "I Will What I Want." Created out of Droga5, New York, the campaign featured a TV spot...

  • Content Marketing Answers: How Do You Do Marketing With No Budget?

    Jun 26, 2015

    I have done a whole bunch of interviews in the last few weeks on content marketing questions. Since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate...

  • Why Software is Crucial to Your Content Marketing Strategy

    Jun 25, 2015

    Companies have quickly tuned into the fact that they need a content marketing strategy in place. Though they see the value of content marketing, many are having trouble with effectively running and measuring the return on investment with their campaigns which can be easily solved by the right...

  • 5 Tips To Create Videos Your Audience Will Actually Watch

    Jun 25, 2015

    Trying to create an online presence for any business is hard work, taking tons of hours, patience, and consistency before even the slightest results are seen. When it comes to creating content, people love to see visuals because it gives them a better idea of how your product works, what your...

  • Joe Chernov Shares HubSpot’s Content Marketing Benchmarks + How To Reach CMOs

    Jun 24, 2015

    In 2014 HubSpot set out to tackle a challenge that has befuddled and tortured almost every business from the beginning of time – they were going to redesign their blog. Not only did they survive (despite also hosting INBOUND 2014 smack in the middle of the process) but they started 2015 with a...

  • How To Perfect Your Logo

    Jun 24, 2015

    Do you have a strong logo or a weak one? While a dancer may ask herself, “I wonder what Michael Jackson would think of my dance moves?” or a boxer may ask himself, “I wonder what Muhammad Ali would think of my right hook?” a designer would ask, “What would Paul Rand...

  • A Can-Do Culture: Why NewsCred Is The Best Place For Millennials To Work

    Jun 23, 2015

    Joining NewsCred’s marketing team a little over three months ago was not only a huge change, but also marked a lot of ‘firsts’ for me. Simply switching industries to working in tech and B2B after spending most of my career focused on B2C was a massive shift. Working at a content...

  • Optimizing Content Marketing: How HubSpot Doubled Conversions With One Simple Tweak

    Jun 22, 2015

    2015 has been a huge year for Hubspot. Not only did the marketing software and content marketing hub reach the mindblowing metric (at least in b2b) of over 2M visits per month, but they also are expanding their offices to Singapore, and have comic Amy Schumer entertaining the crowd at their INBOUND...

  • CEO Evan Spiegel In Cannes To Pitch Snapchat’s Ad Platform

    Jun 23, 2015

    CANNES, France — Now that Snapchat has moved beyond its ephemeral photo-sharing into being a news and storytelling platform, it’s time for the startup with a $19 billion valuation to make a little money. To sell the idea that Venice, California-based Snapchat is the best way to...

  • Engagement With Brand Content Soared 52% Last Quarter

    Jun 22, 2015

    People engaged with U.S. brand content 52% more often in the first quarter of this year than they did a year ago, and their engagement is growing faster even than the rate at which brands are pumping content out, according to data on 100,000 brands from social-analytics firm Sharablee. In all,...

  • If You’re Looking To Prove The ROI Of Content Marketing, Look At Customer Retention

    Jun 19, 2015

    Borussia Dortmund is a popular soccer team that plays in the German Bundesliga and despite a sub par 2014/2015 season, 54,907 of their 55,000 season ticket holders renewed for the upcoming season. Yes, you read that right, only 93 people out of 55,000 opted not to renew which amounts to a 99.83%...

  • Google Trends Now Lets You Explore Real-time Search Data

    Jun 18, 2015

    Google is taking a step toward providing data on real-time events with its latest update to Google Trends. The big update refreshes the Google Trends homepage and allows for more detailed research of events with up-to-the-minute information. The Google Trends homepage now highlights...

  • How To Make Your Bounce Rate Work Harder For You

    Jun 18, 2015

    Google Analytics defines a website’s bounce rate as follows: "Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).” In other words, a page’s bounce rate is the...

  • 7 Mistakes You Might Be Making On Social Right Now

    Jun 18, 2015

    Gone are the days when marketing professionals question the value of their company having a presence on social networks. Regardless of if the company is B2B, B2C, or any combination of the two – their customers are on social because EVERYONE is on social. You would think, however, that at this...

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