• Marketers Are Talking About ROI, They Just Aren’t Doing Anything About It

    Sep 26, 2014

    Marketers must be struggling with cognitive dissonance. To hear the constant chatter at conferences and on the web, you’d think they were carefully measuring what’s working and what’s not. ROI, for example, is one of the most common terms used at leadership and manager levels. Even...

  • The Universal Question: How Do You Measure Content Marketing's Value?

    Sep 19, 2014

    Video from the #ThinkContent Content Marketing Summit on September 18, 2014. Everyone in the content marketing industry is in the same boat when it comes to searching for a way to quantify the value of what they do everyday. How do you measure engagement? Can you really know what’s going on...

  • Instagram Starts Offering Sponsored Ads In The UK

    Sep 24, 2014

    Many months after it started offering a similar trial service in the US, Instagram has opened its native advertising platform to a select number of businesses in the UK. Seven UK advertisers have been given the opportunity to be the first in the country to try the sponsored ads, but they will...

  • BuzzFeed CEO Jonah Peretti: Creating A Media Empire With A "Marriage Between Data And Creativity"

    Sep 22, 2014

    Full video of Peretti's presentation at #ThinkContent, September 18, 2014 One of #ThinkContent's most inspiring – and hilarious – presentations came from BuzzFeed CEO Jonah Peretti, who delivered a talk called “The Social Experiment – Creating a New Media Model.”...

Featured from The Academy
  • Twitter Uses War Room to Coax Marketers Into Spending

    Sep 24, 2014

    Twitter is building up a war room to coax marketers into spending around big events. The top general is Ross Hoffman, director of brand strategy. Mr. Hoffman joined Twitter in 2010, long before its IPO and when its ad products were in their infancy. Before that, he worked on business development and...

  • #ThinkContent: Target's Dustee Jenkins Sure Knows How to Tell A Story

    Sep 18, 2014

    “When you’re a brand like Target, you have a wealth of riches when it comes to storytelling.” VP of PR and Social Media Dustee Jenkins isn’t bragging when she says this, she’s just telling it like it is. When you’re America’s number one retailer, it comes...

  • Author Q&A: Ann Handley on Content, Creativity and Writing Consistently

    Sep 23, 2014

    There are two types of content marketers: Those who already know how much Ann Handley rocks, and those who’ll find out soon enough. I don’t use the word “stoked” very often, but with Ann’s new book Everybody Writes now out and her forthcoming keynote at ASCEND Summit,...

  • How to Get Millennials to Love Your Content: VICE’s Magic Formula

    Sep 22, 2014

    If anyone knows how to capture the hearts and minds of the youth of America (and elsewhere) it's VICE. And they've done it successfully for more than one generation. Now that everyone's sights are set squarely on millennials, marketers are turning to the bad boy of media who has managed to maintain...

  • LinkedIn Expands Toolbox for Sales and Social Selling

    Sep 19, 2014

    LinkedIn is known as the business professional’s social network: a virtual meeting place for networkers, job seekers, recruiters and sales professionals. Over the last few months, LinkedIn has boosted its focus on sales professionals with the rollout of tools for social selling. Social...

  • Think You Know What Venture Capitalists Look For In New Start-Ups? Think Again

    Sep 16, 2014

    Everyone talks about how entrepreneurs and innovators get their famous “aha!” moments. But no one really talks about when the VCs who fund them get their big idea to finance fledgling entrepreneurs with the capital that turns ideas into industry and headlines. Silicon Valley venture...

  • #ThinkContent & Look Ahead: What Marketing + Technology Mean for the Future of Publishing

    Sep 18, 2014

    To round out an afternoon’s worth of Content Marketing Workshops, Outbrain's Global PR Head Jeff Pyatt served as moderator on a panel called “The Future of Publishing: A Look At The Intersection Between Marketing, Media and Technology.” Joining NewsCred once again were...

  • (VIDEO) Michael Brenner: Why I Bet My Career on Content Marketing

    Sep 18, 2014

    NewsCred Head of Strategy Michael Brenner on the history of storytelling, the beginning of social, the end of banners, and why he bet his career on Content Marketing.

  • "Follow the Fear": Tim Washer on How to Use Humor in Content Marketing

    Sep 18, 2014

    First, the truth: B2B is, by definition, humorless. That is unless you can capture Tim Washer-esque creativity to power your content initiatives.  As the first guest speaker at NewsCred’s Content Marketing Summit 2014, Tim Washer started the day off with a presentation that was equal...

  • We Built It - How NewsCred Plans To Change Marketing For The Next 100 Years

    Sep 17, 2014

    Marketing, as it’s existed for the last 100 years, is broken. In the digital and mobile overthrow we’ve witnessed a fundamental shift in the way that people create, consume, and share content. If you’ve ever impatiently waited for a YouTube ad to load or chafed at the intrusion of...

  • #ThinkContent: Building Your Business With Solid Social Media Strategies

    Sep 18, 2014

    The second NewsCred Content Marketing Summit kicked off with an afternoon of enlightening workshops featuring a stellar line-up of industry experts. Following an opening from NewsCred's own VP of Marketing Alicianne Rand, digital consultant and entrepreneur Shannon Chirone took center stage to delve...

  • Is Content Marketing A Sustainable Marketing Strategy?

    Sep 16, 2014

    Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. And our session was titled: “Is The Death Of Content Marketing Imminent?” So first,...

  • Move Over Millennials: Why Marketers Should Make Room for Generation Z

    Sep 15, 2014

    Kids these days. They're not like they used to be. I don’t know about you, but when I was a teenager, the word meant acne, awkward moments, and crushing hard. Today, that’s changed – partially, at least. Kids are savvier, smarter, and just plain cooler than their preceding...

  • Content Marketing Predictions From David Lang and Vin Farrell

    Sep 12, 2014

    With NewsCred’s 2014 Content Marketing Summit happening this week, we wanted to give you a chance to get to know two of the excellent expert speakers who will be sharing their insights into this complex, exciting, and ever-evolving industry. Meet David Lang and Vin Farrell, and enjoy a sneak...

  • Why Your Social Strategy Is Broken And How To Fix It

    Sep 13, 2014

    Facebook has a monthly audience of nearly a billion visitors.  Other top sites, like Twitter, Pinterest and LinkedIn, attract hundreds of  millions.  By now, nobody doubts the power of social platforms, although few marketers have been able to exploit them successfully. As...

  • How to Make Buyers Heroes: Mentoring Through Content Marketing

    Sep 12, 2014

    “Make your buyer the hero” is a pretty common battle cry in content marketing. Personally, I agree with it completely, and professionally, many of the best marketers in the business – even in the “Business to Business” business – have championed the concept. What...

Login

Login to make editorial changes to the current page.

Login Cancel