Featured from The Academy
  • Content Marketers Have No Idea What They're Doing

    If you believed the headlines, you’d think Forrester had announced Content Marketing dead in the water. A Wall St Journal article on the report proclaimed: “B2B Marketers Struggle To Connect Content Marketing With Business Value” and B2B marketing blog chimed in:...

  • Crossing Over: What Multiple Screens Mean for Marketing

    Last night the New York Times once again welcomed 212NYC for a night of insights and networking with a fascinating Drawbridge-sponsored panel on cross-platform marketing. A lively crowd gathered despite the storm to hear Times Advertising VP Steven Shalit pick the minds of Annalect CMO Erin Matts,...

  • What This OkCupid Admin Can Teach You About Digital Marketing

    The marketing game—just like the dating game—has gone digital. Of course, in-person social skills are still critical. But in this day and age, technology makes finding the right match—in both love and business—a more informed, strategic process. I have no shame in admitting...

  • Why Long Form Content Marketing Works, And Why It Doesn't

    The common wisdom about marketing is that people are busier than ever, have short attention spans, and are riddled with ADD – therefore, the only kind of marketing that can work must be concise, clear, and get its message across in 0.5 seconds or less. Otherwise, an advertiser risks losing the...

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