Daily Newspaper Circulations Continue to Slide - an Infographic
According to the Audit Bureau of Circulations, daily circulation figures at newspapers across the US continued a steep slide. The latest figures for the six months ending September 2009 show that the average daily circulation plunged 10.6% to 30,395,652. The press releases and numbers presented are hard to understand based on pure text. The Audit Bureau didn’t take the time to release a visual representation of the data - but hardly surprising considering the numbers. We’ve taken the data, sorted it and run it through a simple charting program to help you understand how the different newspapers stack up against each other and overall trends. Feel free to embed this data on your blog.
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October 26th, 2009 at 3:51 pm
You included The Denver Post (my employer) on the first graph, but not the second. Why not?
October 27th, 2009 at 1:39 am
Hi Joe - the Denver Post number for the percentage change is difficult to interpret because of the close of the Rocky Mountain News during this time period. Before the Rocky’s close, the Post’s circulation was around 210,000, so the figure reported this period (340949) would make it over a 50% increase. The reality is that the Post’s circulation has also declined, but they did a surprising good job at retaining a majority of the Rocky’s readers.
The Post itself reported a 5-8% drop in circulation compared to one month after the Rocky closed. More here: http://www.denverpost.com/ci_13643217
Overall, I’m fairly bullish on the Denver Post - it’s a one newspaper town now, so if they play their cards right, they should be able to make it through!
This is also a good read about the Post’s numbers: http://blogs.westword.com/latestword/2009/10/good_news_and_bad_news_in_denv.php