• 7 Content Marketing Lessons From Red Bull Media House

    One of the biggest content marketing questions I get on a regular basis is “who are the leading content marketing brands?” After American Express OPEN Forum, which claims to be the single largest source of leads, in the form of new card members for their small business group, I...

  • 4 Experts on What Makes A Successful Chief Content Curator

    A successful content marketing strategy that scales requires a mix of curation and creation. Some companies hire people to take on both roles, while others separate them into two different ones. Either way, if you have someone curating content, you need to guarantee that they possess a certain skill...

  • Instagram Brings Ad Campaigns More Focus With New Analytic Tools

    Marketers are about to get a clearer look into their Instagram campaigns. Starting on Thursday, Instagram will begin letting some marketers check out how their posts are performing in real time, including more detailed measurements, accompanied by a new tool to collaborate on creative with...

  • Singer, Songwriter & Content Marketing Machine: Weird Al Goes Viral

    I’ll allow myself to geek out for a moment and confess – nay, proclaim – my undying fandom for Weird Al Yankovic. The man is a lyrical genius, period. As it turns out, he knows a thing or two about content marketing as well. Last month the satirical singer dropped his latest album,...

Featured from The Academy
  • A Practical Guide to Reddit AMAs

    Reddit is one of those social media platforms that many businesses tend to steer away from. The culture of Reddit is very anti-corporate, so any blatant attempts at self-promotion will have a major negative backlash on your company. That’s not to say that Reddit is an unsafe zone for...

  • Brands Stay Cool With the ALS Ice Bucket Challenge

    If you represent a brand and you haven’t participated in the ALS Ice Bucket Challenge, you could be missing out on a chance to show the human side of corporate life, spread goodwill, and even call out your competitors. Images of ice buckets being dumped have been ubiquitous on social media the...

  • How 5 Brands Stand Out On Social + Keep Fans Engaged

    Think of your favorite brand. Now, think of your favorite brand on social media. Chances are, the company whose jeans or perfume you can’t live without isn’t the same as the one you’re most engaged with on social media. For all the talk among content marketers about standing...

  • Facebook Remains 'Top Of The Food Chain' In Sports

    Facebook is the No. 1 social media platform in sports. Or is it… While Twitter remains the consistent go-to source for real-time content and is embedded into the fabric of sports — which was no more apparent than with the 2014 World Cup — one still cannot discount teams’...

  • 5 Data-Backed Secrets of Social Media’s Most Shareable Content

    Did you know that there are still a few simple hacks left that you can start right now that will make your content more shareable? Here at CoSchedule (a social media editorial calendar for WordPress) we recently hit a milestone with more than one million headlines in our database. With this massive...

  • Winning In The Moment: Twitter's Stacy Minero On Real-Time Content Marketing

    Stacy Minero is a Content Marketing trailblazer and has spent the bulk of her career using content to tell stories for brands - first as Head of Content Marketing at Mindshare and now as Head of Content Planning at Twitter. NewsCred talked with Stacy in anticipation of her talk at the Content...

  • 6 Ways to Boost Your Business Instagram Account

    Instagram continues to be one of the hottest social media platforms. Brands and businesses of all industries are taking notice and are looking to get into the action, finding the Instagram community another way to connect with their audience. If you’re looking to get started with this...

  • Content Marketing At Scale: An Introduction to Creating Quality Content Quickly

    Marketers are having a hard time with content creation. This isn’t a secret. In fact, B2B marketers - a group responsible for producing a significant portion of some of the web’s most confusing content - have a pretty good idea of why it’s happening: they don’t have a plan....

  • Why John Oliver Is Wrong on Native Advertising

    John Oliver thinks native advertising is the devil. On the Aug. 3 edition of his talk show “Last Week Tonight,” Oliver took on BuzzFeed, Time Inc., The New York Times, and other publishers who distribute native and sponsored content from advertisers. He called out Jonah Peretti, CEO of...

  • The Surprising Thing About Google That’s Holding Back Your Content Strategy

    When was the last time your marketing team broadened its reach beyond Google? It’s hard to imagine because Google has disrupted everything from advertising, print publishing, broadcast and cable TV, motion pictures, mobile telephony and computer software and hardware makers. Brands are clearly...

  • Better, Faster, Stronger: Design, Technology, and the Future of Marketing at GA

    NewsCred returned to our roots last night, kicking off a brand new partnership with General Assembly back where we took our first startup steps six years ago – with a panel on Design, Technology and the Future of Marketing. Over 100 people made it to GA’s NYC campus, while another 250...

  • 7 Social Media Psychology Studies That Will Make Your Marketing Smarter

    One of my favorite things about social media is that it’s still such a young and new form of communication. It feels too early to take anything as a given, so we’re all experimenting, testing and learning together. Every day seems to bring exciting new studies as research shows us more...

  • How Food Bloggers Cook Up Great Content Strategy

    Blogs have proven to be a tremendous platform for cooks who wish to share their recipes with the world. There are thousands of them online with different takes on preparing food and what exactly to eat. Everyone from the gourmet chef to the creative housewife to the hipster in Brooklyn has given it...

  • GE's 'Garages' Hits The Global Road

    GE is a marketer well-known for its marketing moves that look more like cultural movements than ads. Branding is rooted in a show-don’t-tell philosophy. Its marketing “content” is events and activities and learning contexts that focus more on what GE “brings to...

  • 4 Brands Driving Traffic and Sales with User Generated Content

    If you don’t know how potentially powerful the effects of user-generated content are, you’re about to find out. Over the past few years, brands have been buoyed by a welcome tidal wave of UGC, created by hoards of engaged and excited fans. In the marketing world, there’s nothing...

  • 5 Questions About Content Marketing Analytics

    Content marketing, once totally obscure, is a hot topic thanks to the emphasis on fresh, high-quality content in Google’s ranking algorithm. The image above, courtesy of Captora, shows B2B (blue) and B2C (gray) firms use of content marketing to drive brand awareness, generate leads, acquire...

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