• 5 Content Marketing Myths Debunked

    With every marketing strategy, there are a set of truths and a set of myths. Often times the myths are sparked by those with a misunderstanding of the strategy or how it works, and too often, those myths are mistaken for fact. To shed some light on the mysterious world of content marketing,...

  • Leaning In: What’s the Deal with “Feminist” Marketing?

    Reappropriating sociocultural topics and messages for marketing purposes is nothing new, and yet the explosion of the F-word over the past year or so has seemed somewhat unprecedented. Riding in on its fourth wave, backed by the rise of tech and social media, feminism today is marked by digital...

  • 6 Lessons In Storytelling From Steven Spielberg

    We are no strangers to the benefits of storytelling in content marketing. Knowing that audiences are more likely to remember (and share) stories that connect in an emotional way has allowed marketers to develop truly unique content. But storytelling is an art that requires finesse, integrity and a...

  • LinkedIn Acquires Bizo, Doubles Down On Content Marketing

    Another week, another marketing acquisition. This week, LinkedIn bought Bizo. LinkedIn is not just a forum of professional resumes, it’s a marketing solutions platform, and Tuesday’s announcement of their acquisition of Bizo not only underscores the platform’s strategic...

Featured from The Academy
  • Getty History: Creating an Image of Content Marketing

    The story of how Getty has transformed over the last two decades mirrors the story of how its product, commercially used photos, have transformed during that period of time. From printed news to digital stock, the company and its images have made the leap from offline to online while retaining the...

  • Hilton and Intercontinental: Whose Content Marketing Makes You Stay The Night?

    Founded by the eponymous Conrad Hilton in 1919, Hilton Worldwide boasts over 4100 hotels in 91 countries, coming in at 38 in a Forbes ranking of private companies in the United States as of 2014. Hilton brands include the luxurious and the affordable alike, with properties ranging from...

  • 20 Captivating Content Marketing Facts In 2014 (Infographic)

    Content marketing has flipped the traditional marketing models from the push paradigm to pull. It’s about the law of attraction. It’s also inbound marketing (that has been with us for over half a decade) by a different name. It is an art and a science that rewards creative content...

  • Content for Thought Leadership: Two Companies Who Are Killing It

    Remember the days when companies kept an arsenal of information under lock and key and feared that if someone ever broke in and stole their “secrets” that the company would be in ruins? It’s safe to say that content marketing has shifted that mindset and tight lips are now a thing...

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