• What You Can Learn From Kid President About Viral Video

    Sep 17, 2014

    Working in digital and social media, I have heard it about a thousand times: "I want this video to go viral."  It’s no surprise why brands would want to launch a video campaign. Statista reported that as of June 2014, 78.4 percent of Internet users in the United States watched online...

  • Memo to Creative Agencies: 8 Ways You Need To Evolve To Succeed

    Sep 18, 2014

    As the digital and mobile media landscape seems to shift almost daily, with marketing practices trying to keep pace, agencies have had to step up their game alongside their media industry counterparts. The agency panel at NewsCred’s #ThinkContent Summit 2014, featuring agency powerhouses...

  • Introducing: The NewsCred Image Editor

    Aug 27, 2014

    Visual content matters. Forty-four percent of people are more likely to engage with brands if they use images and 93 percent say that visual images are the number one factor impacting purchasing decisions. But the process to create and publish beautiful images often requires Photoshop skills, the...

  • Why Brands Should Make Time For Type

    Sep 25, 2014

    We all know the importance of a well-defined, thoughtful, and distinct brand identity. Startups like Harry’s, General Assembly, Quirky, Squarespace, Warby Parker, and Uber have proven that prioritizing design to craft a unique look and feel can go a long way. Successful branding efforts like...

Featured from The Academy
  • Another Top Investor Sounds The Alarm: When The Market Turns, A Bunch Of Startups Are Going To 'Vaporize'

    Sep 25, 2014

    Netscape founder and Andreessen Horowitz partner Marc Andreessen has joined the chorus of people warning that startups are taking on too much risk and burning too much cash. The so-called startup burn rate conversation was sparked by Benchmark's Bill Gurley, who recently told The Wall Street...

  • Marketers Are Talking About ROI, They Just Aren’t Doing Anything About It

    Sep 26, 2014

    Marketers must be struggling with cognitive dissonance. To hear the constant chatter at conferences and on the web, you’d think they were carefully measuring what’s working and what’s not. ROI, for example, is one of the most common terms used at leadership and manager levels. Even...

  • The Universal Question: How Do You Measure Content Marketing's Value?

    Sep 19, 2014

    Video from the #ThinkContent Content Marketing Summit on September 18, 2014. Everyone in the content marketing industry is in the same boat when it comes to searching for a way to quantify the value of what they do everyday. How do you measure engagement? Can you really know what’s going on...

  • Instagram Starts Offering Sponsored Ads In The UK

    Sep 24, 2014

    Many months after it started offering a similar trial service in the US, Instagram has opened its native advertising platform to a select number of businesses in the UK. Seven UK advertisers have been given the opportunity to be the first in the country to try the sponsored ads, but they will...

  • BuzzFeed CEO Jonah Peretti: Creating A Media Empire With A "Marriage Between Data And Creativity"

    Sep 22, 2014

    Full video of Peretti's presentation at #ThinkContent, September 18, 2014   One of #ThinkContent's most inspiring – and hilarious – presentations came from BuzzFeed CEO Jonah Peretti, who delivered a talk called “The Social Experiment – Creating a New Media...

  • Twitter Uses War Room to Coax Marketers Into Spending

    Sep 24, 2014

    Twitter is building up a war room to coax marketers into spending around big events. The top general is Ross Hoffman, director of brand strategy. Mr. Hoffman joined Twitter in 2010, long before its IPO and when its ad products were in their infancy. Before that, he worked on business development and...

  • #ThinkContent: Target's Dustee Jenkins Sure Knows How to Tell A Story

    Sep 18, 2014

    “When you’re a brand like Target, you have a wealth of riches when it comes to storytelling.” VP of PR and Social Media Dustee Jenkins isn’t bragging when she says this, she’s just telling it like it is. When you’re America’s number one retailer, it comes...

  • Author Q&A: Ann Handley on Content, Creativity and Writing Consistently

    Sep 23, 2014

    There are two types of content marketers: Those who already know how much Ann Handley rocks, and those who’ll find out soon enough. I don’t use the word “stoked” very often, but with Ann’s new book Everybody Writes now out and her forthcoming keynote at ASCEND Summit,...

  • How to Get Millennials to Love Your Content: VICE’s Magic Formula

    Sep 22, 2014

    If anyone knows how to capture the hearts and minds of the youth of America (and elsewhere) it's VICE. And they've done it successfully for more than one generation. Now that everyone's sights are set squarely on millennials, marketers are turning to the bad boy of media who has managed to maintain...

  • LinkedIn Expands Toolbox for Sales and Social Selling

    Sep 19, 2014

    LinkedIn is known as the business professional’s social network: a virtual meeting place for networkers, job seekers, recruiters and sales professionals. Over the last few months, LinkedIn has boosted its focus on sales professionals with the rollout of tools for social selling. Social...

  • #ThinkContent & Look Ahead: What Marketing + Technology Mean for the Future of Publishing

    Sep 18, 2014

    To round out an afternoon’s worth of Content Marketing Workshops, Outbrain's Global PR Head Jeff Pyatt served as moderator on a panel called “The Future of Publishing: A Look At The Intersection Between Marketing, Media and Technology.” Joining NewsCred once again were...

  • Think You Know What Venture Capitalists Look For In New Start-Ups? Think Again

    Sep 16, 2014

    Everyone talks about how entrepreneurs and innovators get their famous “aha!” moments. But no one really talks about when the VCs who fund them get their big idea to finance fledgling entrepreneurs with the capital that turns ideas into industry and headlines. Silicon Valley venture...

  • (VIDEO) Michael Brenner: Why I Bet My Career on Content Marketing

    Sep 18, 2014

    NewsCred Head of Strategy Michael Brenner on the history of storytelling, the beginning of social, the end of banners, and why he bet his career on Content Marketing.

  • "Follow the Fear": Tim Washer on How to Use Humor in Content Marketing

    Sep 18, 2014

    First, the truth: B2B is, by definition, humorless. That is unless you can capture Tim Washer-esque creativity to power your content initiatives.  As the first guest speaker at NewsCred’s Content Marketing Summit 2014, Tim Washer started the day off with a presentation that was equal...

  • We Built It - How NewsCred Plans To Change Marketing For The Next 100 Years

    Sep 17, 2014

    Marketing, as it’s existed for the last 100 years, is broken. In the digital and mobile overthrow we’ve witnessed a fundamental shift in the way that people create, consume, and share content. If you’ve ever impatiently waited for a YouTube ad to load or chafed at the intrusion of...

  • #ThinkContent: Building Your Business With Solid Social Media Strategies

    Sep 18, 2014

    The second NewsCred Content Marketing Summit kicked off with an afternoon of enlightening workshops featuring a stellar line-up of industry experts. Following an opening from NewsCred's own VP of Marketing Alicianne Rand, digital consultant and entrepreneur Shannon Chirone took center stage to delve...

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