• 4 Ways Content Marketing Is Like Running A Race

    I’m in the midst of training for the Broad Street Run, a popular 10 mile race down one of Philadelphia’s most iconic streets. Running serves as an amazing metaphor for much of what we experience in life and just as I’ve discovered inspiration in pounding the pavement, I’ve...

  • How to Tie Your Content Back to Your Vision

    I’ve just sat through two-days of speakers at Content Marketing World in Sydney. On the whole, it was a good conference – interesting. I love listening to smart people. Almost as interesting as the content the speakers delivered however, was the attendees’ reaction to them as...

  • 7 Key Ingredients to Winning With Content Marketing (Infographic)

    It’s predicted that 60% of B2C marketers and 54% of B2B marketers plan to increase their spend on content creation. With more organizations developing a content marketing plan, it’s critical to understand how you’re company is performing against industry benchmarks. That’s...

  • Talking Content Marketing – With Marcus Sheridan

    ‘Talking Content Marketing’ welcomes speaker, author and content marketing advocate, Marcus Sheridan. Marcus has become a voice for brands to find their position in their marketplace and how content marketing plays its role in changing a mindset and infusing this approach into...

Featured from The Academy
  • The Case for How-to Video Content Marketing

    Today the customer has more purchasing power than ever. In fact, as Jay Baer pointed out at ExactTarget Connections ’13, it typically takes 10.4 pieces of information before a customer makes a purchase, so it’s safe to say the buzz over content marketing isn’t just hype. Our job...

  • LinkedIn for B2B Marketing: How to Make It Work for You

    LinkedIn is an individual tool, right? So if you are a B2B marketer, you might still wondering how LinkedIn might be useful to you and your business. After all, LinkedIn is, at its core, a people-based network and in B2B you don’t sell direct to consumers, you connect and provide services to...

  • A Brief History of Brand Love: The Evolution of Viral Advertising

    In the age of experience-based marketing, some brands want us to do more than just buy their products. They want us to interact with them, to love them. Dan Wieden, legendary adman, described this desire for active participation when he said: “Brands are verbs. Nike exhorts. IBM solves. Sony...

  • 12 ways to extend the life of every article you write

    Do you have a “Hall of Fame” for your best pieces of content? I can recite a list of top content for the Buffer blog as quickly as I could recite the Pledge of Allegiance. We have Belle’s post about 10 simple ways to be happier, Leo’s post about why Facebook is...

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