• 9 Keys To Brand Publishing Success

    Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with thousands of promotional messages each day. And yet...

  • What You Should Know About Programmatic Buying, and What It Means for Native Ads

    If you aren’t familiar with programmatic platforms, you will be soon. In fact, you’re probably already being served content that uses this technology to decide what you see. Business Insider released a report recently noting it as one of the fasting growing drivers of content on...

  • 4 Charts From Forbes That Offer a Peek Into the Future of Journalism

    As an editor-turned-product guy living in a mobile world, I often like to recall the simple years. We (editors, that is) pretty much had it our way. Reporters did what we wanted, the audience was an afterthought. It was a nice life, except for ads that intruded on a story’s word count or a...

  • Tweeting: You're Doing It Wrong

    Twitter is one of the easiest social media websites to use. With a free account, you can blast out a maximum of 140 characters to millions of other users around the world; it’s no wonder it’s one of the most popular tools for marketing teams. In fact, approximately 85% of content...

Featured from The Academy
  • No One Wants to Read About Your Product

    [Editor's note: William Quinn is Editor-in-Chief at Nielsen. William and I had a great conversation about the importance of editorial quality and content and I asked his permission to republish his thoughts on that subject here.]   I’ve always believed in the content...

  • What's So Funny About Content Marketing? Cisco's Resident Comic Tim Washer On Why Marketing Doesn't Need to Be Boring

    Some people know Tim Washer as the brain-power behind some of Cisco’s most creative content (and sometimes the star of those bits) with credits to his name including the more serious documentary, “The Network Effect,” which was a 2013 Webby Honoree. Others know him as an...

  • 5 Content Marketing Myths Debunked

    With every marketing strategy, there are a set of truths and a set of myths. Often times the myths are sparked by those with a misunderstanding of the strategy or how it works, and too often, those myths are mistaken for fact. To shed some light on the mysterious world of content marketing,...

  • Leaning In: What’s the Deal with “Feminist” Marketing?

    Reappropriating sociocultural topics and messages for marketing purposes is nothing new, and yet the explosion of the F-word over the past year or so has seemed somewhat unprecedented. Riding in on its fourth wave, backed by the rise of tech and social media, feminism today is marked by digital...

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