• Fashion Brands Go Digital at London Fashion Week

    Feb 25, 2015

    Fashion brands are upping the stakes on innovation at London Fashion Week, with Burberry, Topshop, River Island and Hunter all competing to create the most groundbreaking digital platforms to showcase their designs and dial up social media buzz. Burberry has teamed with Japanese social messaging...

  • 3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House Of Cards

    Feb 25, 2015

    It is no secret that storytelling has become the pinnacle practice of 2015. So what can content marketers learn from some of the best stories going right now? Looking ahead to Friday and a new "House of Cards" release on Netflix, I began to think about the parallels between content...

  • 15 B2B Case Studies Show How Content Marketing Drives ROI

    Feb 24, 2015

    Content marketing is becoming more important to B2B businesses. Who is succeeding and why? 70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute) 35% say they have a documented content strategy (source: Content Marketing Institute) 21% say...

  • Freelancing An Adventure: Talking With Writer + Photographer Vladimir Donkov

    Feb 24, 2015

    Two years ago, Vladimir Donkov got food poisoning on his way to K2, the world’s second tallest mountain, located in Pakistan. He had blood and lung infections, but couldn’t reach a doctor. The bad weather made a helicopter rescue impossible. “When my condition got life-threatening...

Featured from The Academy
  • NewsCred Announces Instagram, Tumblr + YouTube Integrations

    Feb 23, 2015

    Play, post, re-tweet, share, and re-blog! Social media is the most effective channel for brands to engage and grow their audience in the spaces they play, increasing brand awareness, affinity and sales. To be successful, brands need to keep up the pace and volume – proactively planning ahead...

  • The 10 Most Important YouTube Videos Of All Time

    Feb 23, 2015

    YouTube turned 10 years old last week. In the past decade, the website has become a huge part of our culture and an important platform for brands to engage with users. It's where music videos live. It's where movie trailers premiere. It's where a whole new class of multimillionaire "Youtube...

  • This Week in Content Marketing Headlines: Feb. 16-20

    Feb 20, 2015

    As marketers, we're on the front lines of an ever-changing industry, constantly reading up on the latest trends, news, and more. That's why we're bringing you a weekly marketing round-up, giving you the week's biggest stories and helping you stay on top of all the latest trends. Here are the most...

  • What's The Next Oscar Selfie Real-Time Marketing Moment?

    Feb 20, 2015

    Some marketing stunts have such a societal significance that they are forever enshrined in the cultural lexicon. You know what I mean when I talk about having an "Oreo moment," and a certain celebrity likely comes to mind when I talk about Arby's hats.  It's not a coincidence that these moments...

  • Startups Learning From Startups: How to Create Community Engagement

    Feb 19, 2015

    One of the greatest things about working at NewsCred is being constantly surrounded by the best and brightest people in Silicon Alley. Through our network, we're able to connect with like-minded startups all working toward the same goal of disrupting their industry.  Recently, our team attended...

  • Havas Media Group + NewsCred Announce Global Partnership

    Feb 18, 2015

    We’re thrilled to announce that Havas Media Group is partnering with NewsCred to roll out our software and content to all of their clients worldwide. This comes in a recent trend of agencies investing in content as it becomes a necessity to reach and engage consumers, not just a “nice to...

  • Master The LinkedIn Company Page: 12 New Data-Backed Tips To Drive Engagement

    Feb 19, 2015

    When it comes to social media, lately I’ve been surprising myself by how often I’m turning to LinkedIn. With the addition of LinkedIn Publishing, there seems to be more awesome content on the business social network than ever before. And I don’t think I’m alone. LinkedIn has...

  • 6 Content Marketing Lessons from Birchbox's Bene Cipolla

    Feb 18, 2015

    Twenty-five content marketing influencers gathered together recently at the West Village's Spotted Pig with NewsCred CEO Shafqat Islam and speaker Bene Cipolla to talk about Birchbox's content marketing success. Since being founded in September 2010, the discovery retail company has been helping...

  • How #FollowYourNOLA Used Content Marketing To Put New Orleans Back On The Map

    Feb 17, 2015

    The New Orleans Tourism Marketing Corporation (NOTMC) has certainly hit its stride with “Follow Your NOLA,” the stunningly successful campaign that’s led the city’s marketing efforts since 2013. It’s a simple sentiment, yet fun and immensely likeable with its play on...

  • How Content Marketing Is Reviving Agency SEO Efforts + Revenues

    Feb 16, 2015

    What good is digital content if no one can find it? That's a question driving growth at agencies as marketers rediscover search-engine-optimization's role in making or breaking a campaign -- and selling product. "A lot of our clients are starting to put a heavy focus on organic search," said Huge's...

  • SAP's Celia Brown Shares How B2B Brands Can "Win The Moment" With Content + Social

    Feb 13, 2015

    The highly anticipated Content2Conversion Conference is coming up next week, and among the star-studded lineup of speakers, Celia Brown – SAP’s* Senior Director of Content Marketing, Customer Engagement & Commerce – will be delivering a seminar titled “The Social...

  • This Week in Content Marketing Headlines: Feb. 9-13

    Feb 13, 2015

    As marketers, we're on the front lines of an ever-changing industry, constantly reading up on the latest trends, news, and more. That's why we're bringing you a weekly marketing round-up, giving you the week's biggest stories and helping you stay on top of all the latest trends. Here are the most...

  • 10 Proven Ways For Brands To Connect With Millennials (Infographic)

    Feb 12, 2015

    In 2014, NewsCred's highest-performing piece of content was about the millennial demographic and how brands were eager to reach them, but they weren't impressed. We were curious what the key to their hearts, minds, and wallets was - and judging by the success of this one blog post (42K views and...

  • Content for the Conscious Shopper: A Conversation with Zady Co-Founder Maxine Bédat

    Feb 11, 2015

    Hailed as the Whole Foods of fashion, socially- and environmentally-conscious online retailer Zady first opened its digital doors in 2012. Since then, co-founders Maxine Bédat and Soraya Darabi have paired their artisanal offerings with stunning online editorial, authentic storytelling, and...

  • 29 Awesome Content Marketing Quotes

    Feb 11, 2015

    In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. In our research and conversations, we've come across insights from top marketers, business leaders, and content...

  • 15 B2B Sites That Put Design First

    Feb 10, 2015

    According to Margin Media, nearly 50% of your users say that if they come to your business site on mobile and it looks bad or doesn’t work well, they take it as a sign that you don’t care. Yikes – but we can’t say we blame them? B2B companies have had plenty of time to get it...

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