• 'Learn Something New Every Day': Tomas Kellner + The Marketing Innovation Behind GE Reports

    Apr 27, 2015

    GE launched GE Reports in 2008 and the publication has since evolved from a blog to a diverse magazine that serves a varied diet including the future of energy and healthcare as well as techno and “steampunk” photo essays. “In many respects, the bar for a magazine published by a...

  • Creativity + New Ideas For Marketers At The 2015 Marketo Summit

    Apr 24, 2015

    The 2015 Marketo Summit was an amazing week of sessions, keynotes, parties, and knowledge sharing. As one of the premier digital marketing conferences today, the folks over at Marketo really outdid themselves this year. From John Legend's piano ballads to renting out City Hall and painting the town...

  • Slack's CEO Reveals What It's Like To Build The Fastest $2B Startup In History

    Apr 24, 2015

    Stewart Butterfield has created two companies that have shaped the way we use the Internet. In 2004 he co-founded Flickr, the photo-sharing service, which was acquired by Yahoo a year later. Last year saw the debut of Slack, an office communication tool that is both powerful and playful. The company...

  • Brands + Content Marketers are Delusional About Customer Experience

    Apr 23, 2015

    Sorry to be a Debbie Downer (cue sad trombone music), but a pair of surveys by IBM and Econsultancy reveals that brands aren’t doing nearly as good a job as they think they are when it comes to connecting with customers. And that’s straight from the consumer’s mouth. Almost 90% of...

Featured from The Academy
  • Facebook Just Announced 3 Algorithm Changes That Affect Brands

    Apr 22, 2015

    Facebook has done it again: announcing three big changes to the News Feed algorithm. (Interesting they chose to announce this on the heels of Google’s big website algorithm change. Learn more about that here.) The new algorithm will balance more content from Users’ Friends and from...

  • How Brands + Marketers Can Grow Their YouTube Audience

    Apr 22, 2015

    If you find your core demographic on YouTube, and create content that they crave, you’re set up for video content marketing success.  Take Ray William Johnson, who posts humorous “how-to” videos, vlogs of his commentary on everyday life, and videos on odd facts. He boasts more...

  • What Marketers Need To Know About Google's Latest Algorithm Update

    Apr 22, 2015

    The day of reckoning has arrived. Google is making a major update to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their phone.  The algorithm will start favoring mobile-friendly websites — ones with...

  • Ask an Editor: How Do You Create A Stunning Visual Identity?

    Apr 21, 2015

    It’s often said that to achieve success in content marketing, brands should “act like a publisher.” But how do publishers act? What should brands specifically be emulating? For our second installment of our “Ask an Editor” series, I sat down with Vicky Wasik, Visual...

  • 3 Facebook Marketing Tactics That Have Gone Extinct

    Apr 21, 2015

    In order to stay ahead of the curve you need to be willing to change and adapt to what’s thrown at you. Whether it’s moving to another country, or simply redecorating your room, change is needed to move forward. As a business owner your business has inevitably changed and so...

  • 5 Tips To Throw An Amazing Customer Appreciation Summit

    Apr 20, 2015

    Your customers are the lifeblood of your business. If you want to maintain your relationships with them, you have to show your gratitude. A key strategy for letting them know they are valued is to organize a customer summit. You need to meet them face to face, show them how your company...

  • The 10 Most-Asked Pinterest Questions For Brands

    Apr 20, 2015

    As a social media manager, the questions I get asked about Pinterest strategy by brands and regular pinners alike are usually the same 10 questions. They cover getting more followers, best practices, how to easily improve your account, and optimization tips. To make things easier, I answered 10 of...

  • This Week in Content Marketing Headlines: April 12-18

    Apr 17, 2015

    As marketers, we're on the front lines of an ever-changing industry, constantly reading up on the latest trends, news, and more. That's why we're bringing you a weekly content marketing round-up, giving you the week's biggest stories and helping you stay on top of all the latest trends. Here are the...

  • #LadyCred: Why NewsCred Isn't Your Average NYC Tech Company

    Apr 17, 2015

    It seems like everywhere you turn in Silicon Alley (or Valley) it's a man's world. Not so at NewsCred. Despite most NYC tech companies being over 76% male, NewsCred's office is 43% female and 57% male, with women heading up our Marketing, People, Publisher Relations, NewsRoom, and Customer Success...

  • How Match + OkCupid Are Romancing Singles With Data + Content Marketing

    Apr 16, 2015

    Single people in the United States have many options to find love online. They can try a myriad of websites and apps that help them locate the perfect person for a hookup, a date, or marriage. Though 50.2%, or 124.6 million Americans are single, there is a lot of competition out there in the...

  • Why Entrepreneurs Should Be Responsible For Writing Branded Content

    Apr 16, 2015

    Content is the new marketing currency for businesses. It can help solidify the character and reputation of the brand, it provides value to incoming customers, it attracts new customers who are looking for information, and it increases search visibility. Businesses with a successful content marketing...

  • How Will Google’s Mobile-Friendly Algorithm Update Affect Your Website?

    Apr 15, 2015

    Is your website design mobile-friendly? It’s a question many people are asking. Google hopes the answer is a resounding “Yes!” It’s such an important topic, that in its latest algorithm update, Google announced it would be taking preference to sites that have a...

  • How To Host A Twitter Chat To Boost Brand Awareness

    Apr 15, 2015

    In a single hour last year, NewsCred reached over two million Twitter users, and generated over 500 Tweets from 100 contributors. How? By hosting a Twitter Chat to promote our 2014 Content Marketing Summit. Not bad for our first rodeo.  More and more brands are relying on social...

  • Content Marketing Strategist Luke Kintigh Explains How Intel's iQ Drives 2.2M Uniques A Month

    Apr 14, 2015

    Luke Kintigh, Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius. He also happens to be one of the speakers at next month’s #ThinkContent Summit.  Formerly the...

  • 10 Search Marketing Questions You’ve Always Wanted To Ask

    Apr 14, 2015

    Raise your hand if you’ve ever been in this situation: You’re sitting in a meeting with a team of Search Marketing experts, and suddenly you realise you have no idea what they’re talking about. You look around the room, and everyone seems to be nodding in understanding so you think...

  • Content Marketing in High Gear: Why Audi's Set to Finish First in 2015

    Apr 13, 2015

    Why is effective content marketing so vital for today's automotive industry? People – millennials in particular – are buying cars less and less frequently, and the time between purchases by those who do buy has steadily decreased. The ways in which we're buying have changed dramatically...

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