First Column - Featured
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Stefan Deeran / Client Sales Director – As marketers continue to move into a space traditionally owned by publishers, they are likely to seek...
Content Marketing
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Companies are constantly being bombarded with messages telling them to ‘create more content’, ‘educate and engage your audience’, ‘become a publisher’ and so on. Yet most of them face huge challenges...
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Tactics, tools and formats for content sharing and engagement are a constant evolution, but one thing remains stable in the sea of change: the need for quality content. The latest evidence comes from...
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Have you seen what’s been dubbed “the greatest car commercial ever?” If you haven’t, don’t bother looking for it on TV. It’s online . . . and it’s racking up millions of viewers. Audi’s latest spot...
Publishing
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This article originally appeared on The Next Web The BBC has developed an experimental piece of hardware called the Perceptive Radio, that adjusts the content it plays based on a wide range of...
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Let me tell you a little secret about the way online journalism works: Most news sites, GigaOM included, have a repertoire of just a few types of stories. There’s the short news story, the long...
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The 20th century’s printed output is available in digital format, but that’s not the case for television — decades worth of TV broadcasts, which represent a rich news and cultural heritage, are...
Technology
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This article originally appeared on The Next Web Twitter unveiled today a new security measure it hopes will better protect user accounts from hacking and unauthorized entries. Called login...
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This article originally appeared on The Next Web Music apps and services often feel overbearing because they try to offer a multitude of features simultaneously. On-demand streaming, Pandora-style...
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If Marissa Mayer is on a mission to teach kids about her company, which was founded before some of them were even born, buying Tumblr isn’t a bad way to do it. But in all the discussion of Yahoo’s new...
012DailyRead345
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Thursday May 23, 2013 Twitter is teaming up with everyone from Bloomberg Television to Major League Baseball as the social media site expands its range of “multi-screen”...
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Friday May 24, 2013 The internet is a visual place — and that’s as true for auto companies as it is for fashion brands. Do you know how to use photos, images,...
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Thursday May 23, 2013 This article originally appeared on The Next WebStorify, a service that helps users curate social media posts around a particular topic, has partnered...
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Friday May 24, 2013 This post is part of the Content Q&A Series, featuring interviews with top content strategists and bloggers about their work and insights about...
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Thursday May 23, 2013 Formerly synonymous with generic typeface and questionable quality, today’s private label goods are transforming categories as we speak and forever...
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