• "Follow the Fear": Tim Washer on How to Use Humor in Content Marketing

    Sep 18, 2014

    First, the truth: B2B is, by definition, humorless. That is unless you can capture Tim Washer-esque creativity to power your content initiatives.  As the first guest speaker at NewsCred’s Content Marketing Summit 2014, Tim Washer started the day off with a presentation that was equal...

  • We Built It - How NewsCred Plans To Change Marketing For The Next 100 Years

    Sep 17, 2014

    Marketing, as it’s existed for the last 100 years, is broken. In the digital and mobile overthrow we’ve witnessed a fundamental shift in the way that people create, consume, and share content. If you’ve ever impatiently waited for a YouTube ad to load or chafed at the intrusion of...

  • #ThinkContent: Building Your Business With Solid Social Media Strategies

    Sep 18, 2014

    The second NewsCred Content Marketing Summit kicked off with an afternoon of enlightening workshops featuring a stellar line-up of industry experts. Following an opening from NewsCred's own VP of Marketing Alicianne Rand, digital consultant and entrepreneur Shannon Chirone took center stage to delve...

  • Is Content Marketing A Sustainable Marketing Strategy?

    Sep 16, 2014

    Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. And our session was titled: “Is The Death Of Content Marketing Imminent?” So first,...

Featured from The Academy
  • Is Content Marketing A Sustainable Marketing Strategy?

    Sep 16, 2014

    Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan. And our session was titled: “Is The Death Of Content Marketing Imminent?” So first,...

  • Content Marketing Predictions From David Lang and Vin Farrell

    Sep 12, 2014

    With NewsCred’s 2014 Content Marketing Summit happening this week, we wanted to give you a chance to get to know two of the excellent expert speakers who will be sharing their insights into this complex, exciting, and ever-evolving industry. Meet David Lang and Vin Farrell, and enjoy a sneak...

  • Why Your Social Strategy Is Broken And How To Fix It

    Sep 13, 2014

    Facebook has a monthly audience of nearly a billion visitors.  Other top sites, like Twitter, Pinterest and LinkedIn, attract hundreds of  millions.  By now, nobody doubts the power of social platforms, although few marketers have been able to exploit them successfully. As...

  • How to Make Buyers Heroes: Mentoring Through Content Marketing

    Sep 12, 2014

    “Make your buyer the hero” is a pretty common battle cry in content marketing. Personally, I agree with it completely, and professionally, many of the best marketers in the business – even in the “Business to Business” business – have championed the concept. What...

  • What is Content Marketing?

    Sep 15, 2014

    In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. It reminds me of the classic journalism approach of answering the who?, what?, when?,...

  • The 10 Most Influential B2C Marketers of 2014

    Sep 12, 2014

    Who is a marketer? It might sound like a silly or redundant question, but in a mobile, on-the-go world of ever-shifting content offerings (this time last year, had you even heard of Blippar? Vine?), the quandary requires deeper consideration. This list of the 10 most influential marketers makes it...

  • How To Win Loyal Customers and Increase Sales (Infographic)

    Sep 11, 2014

    In the business world there’s been a shift in what is perceived as the primary source of growth of business – with 84% of people believing that customer engagement will replace productivity. As people spend ever-increasing amounts of time with smartphones and tablets in front of their...

  • How to Effectively and Accurately Use Data to Inform Your Social Media Decisions

    Sep 11, 2014

    The ideal length of a blogpost is six minutes and 1,500 words. So every blog post you write should aim for that golden, gooey length, right? Well, there’s a bit more to it than that. We love digging up the latest stats and best practices on how to share better on social media. And our findings...

  • Kraft Says It Gets Four Times Better ROI from Content Than Ads

    Sep 10, 2014

    Kraft Foods has been doing content marketing for decades -- its 18-year-old Food & Family magazine once mailed free to one in 10 U.S. households was later converted to paid circulation and is still beats such titles as Food & Wine, according to Julie Fleischer, the company's director of...

  • Telling Brand Stories With Experiential Marketing

    Sep 09, 2014

    Content marketers are taking it to the streets – and to stadiums, subways, and bus stops. With the vast majority of marketers using content to build their brands, it’s no wonder marketers are expanding the ways their content gets delivered. Experiential marketing is nothing new...

  • #CMworld Live: Andrew Davis On Why We Need A New Marketing Funnel

    Sep 09, 2014

    Marketer Andrew Davis started his career in television - first as a child actor and then as a producer. Now that we find ourselves in the "Golden Era" of television, it's not surprising that TV is great teacher for how to tell stories, inspire audiences, and create great content.  Davis kicked...

  • Creating "One-Of-A-Kind" Content: An Interview With Dr Pepper's Sharon Leath

    Sep 08, 2014

    It takes a certain kind of person with a special personality to be able to keep a positive attitude while navigating the murky waters of the land of “it’s never been done before.” It is especially true when you’re leading a global brand’s marketing team into the...

  • 20 Amazing Examples of Branded Content Marketing Hubs

    Sep 08, 2014

    As a content marketer , I am always looking for brands creating content I wish I created, the best video content, and general business and marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. I think it...

  • Push It: Boosting Engagement with Mobile Notifications

    Sep 04, 2014

    Getting your audience to download your app is great, but it’s not enough to keep them active and engaged beyond the first look. We’ve got things to do, people to see - we need to be reminded of your existence if you want us to pay attention, and even then there’s a chance we might...

  • #ThinkContent Twitter Chat Recap

    Sep 05, 2014

    On Thursday, September 4, we hosted our very first Twitter Chat on "Creating Content People Love" with the hashtag #ThinkContent. Over 250 particpants joined the conversation and asked questions directly to our Content Marketing Summit speakers, including Tim Washer, Stephanie Losee, Jonathan Hunt,...

  • Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right

    Sep 03, 2014

    I recently came across this video, in which renowned Austrian graphic designer Stefan Sagmeister tackles the stubbornly enduring buzzword “storytelling.” In refreshingly candid and colorful language (some of which is NSFW, by the way), Sagmeister dismisses those who claim to be...

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