• 20 Stunning Inbound Marketing Statistics

    Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired. “Lies, damned lies, and statistics” is a phrase often attributed to Mark Twain about the persuasive power of numbers, particularly the use of statistics to make a weak...

  • Is This Cultural Moment Right For Your Brand? Real-Time Marketing in Action

    As marketers, it’s more important than ever to stay on top of current happenings and events, any of which may just have the potential to turn into your next big marketing opportunity. Last year, Nielsen reported that close to half of mobile users use their phones or tablets as second screens...

  • Why All Your Content Needs to be Branded

    As the media and publishing platforms embrace visual communication, audiences have become accustomed to well-designed content. That good design isn’t just a differentiator; it is what they expect. No matter who you are trying to engage with your content, whether a client, consumer or...

  • Lexus' Content Arm Creates "Better" Storytelling Than Car Commercials

    When you think of luxury car companies, images that come to mind might be shiny cars driving smoothly around picturesque mountain roads, or handsome men in suits escorting beautiful women to their vehicles. In other words, owning a car like that is something to aspire to, or just a shallow status...

Featured from The Academy
  • Embedded With Adidas' Social Media Team at the World Cup in Rio

    At 5 p.m. on the Fourth of July, forty-odd members of Team Adidas are watching the kick-off of the Colombia vs. Brazil quarterfinal match on three flat screens from Adidas' real-time marketing hub in Rio de Janeiro. A fourth screen tracks the most-searched players among the 100 or so World Cup...

  • Millennials Are Not Impressed With Your Content Marketing

    Millennials - also referred to as digital natives or Gen Y - created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. That...

  • From The Samuel L. Jackson Hack to the Burrito Principle: 12 Memorable Ideas to Improve Your Marketing

    I sometimes find myself getting lost in a sea of marketing advice. There’s just so much out there. We produce four to five marketing posts on the Buffer blog every week, and we are just one of many sources of social media marketing advice. Multiply our handful of weekly posts with the...

  • AT&T v. Verizon: Content Marketing to Phone Home About

    Despite how painful it may be, think about the cost of your monthly cell phone bill. Now, multiply that by 12. Then think about the fact that 89 percent of Americans have mobile broadband and therefore internet access at the tips of their fingers. That’s a huge market for communications...

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