• Droga5's Andrew Essex: Why "Better + Braver Content Wins"

    May 21, 2015

    Andrew Essex, Vice Chairman and Cofounder of the game-changing ad agency Droga5, thinks we’re living in unprecedented times for content marketers and creators. “We are now living in an economy of unprecedented abundance – content is being commoditized,” he said to a...

  • The YouTube Formula: How to Reach Generation C, Millennials + Moms

    May 20, 2015

    You know the future is video content, but you haven’t quite figured out why those wacky "unboxing" videos have such viral power. While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights, recently shared the necessary framework needed to make...

  • 1,876 Companies + Counting: The Future Of Content Marketing Software + Technology

    May 14, 2015

    Our world is changing fast. Really fast. With 5.2 billion mobile phone users and a global internet population of 2.4 billion, we’re a vastly more open and connected world. Just think about the last five years: Spotify has revolutionized music streaming, Airbnb has crowdsourced travel lodging,...

  • Advice From 5 CMOs On Crafting Your Content Marketing Strategy

    May 15, 2015

    There’s a lot of noise out there about best practices for marketers trying to optimize their marketing strategy. In a crowded marketplace, you can't always be sure your search results are coming from the experts in the industry who know what they’re talking about. Fortunately,...

Featured from The Academy
  • GE Turns To Quartz To Produce A Digital-Content Hub

    May 19, 2015

    Sponsored content is getting bigger, bolder and more expensive. One case in point: General Electric's latest digital-content hub, World in Motion, which rolls out today. World in Motion is a warehouse for GE's articles, videos, graphics and social media posts (mainly Instagram photos) from around...

  • Zack Baddorf: Veteran, War Correspondent, Chief Creative Officer, NewsRoom Writer

    May 19, 2015

    Shortly after news broke that a chemical weapons attack had occurred in Syria, killing more than 1,400 people, Zack Baddorf knew he had to fly there to see what was going on. He didn’t work for a newspaper, or go there with any kind of protection, save for the knowledge he earned while serving...

  • How To Increase Your Open Rate By 22% With Personalized Email Marketing

    May 18, 2015

    Your email marketing campaigns are a crucial component to your content marketing strategy. When it comes to executing these campaigns, personalization is key. Customer data is readily available. Brands have the ability to know exactly who their customers are, what they like or dislike, and what...

  • Pop Quiz: The Secret To Driving Content Marketing ROI With Quizzes

    May 13, 2015

    Admit it. You’ve taken an alluring quiz advertised on your timeline. After all, how else could you figure out what career is really best for you, or which Muppet you are, or what Beatles song best describes your personality?  Image courtesy of Games.Disney.com There is a reason quizzes...

  • How To Create Buzz-Worthy Moments With Personalized Video

    May 12, 2015

    Every customer interaction is an opportunity to not just make a customer happy but to create a moment worth talking about. Kick your usual standardized processes around customer engagement to the curb and get creative! When you surprise and delight customers, they can’t help but talk about it....

  • How Xerox's Barbara Basney Is Using Content Marketing For Brand Reinvention

    May 12, 2015

    In anticipation of NewsCred’s annual #ThinkContent Marketing Summit on May 14, we sat down with one of the day’s presenters – Barbara Basney, VP Global Advertising & Media at Xerox – for her thoughts on digital marketing and a sneak peek at what her session will...

  • Instagram ROI: What Your Brand Can Expect Working With Influencers

    May 11, 2015

    When we think of social media ROI, we tend to only measure value by numbers. So much attention is given to number of followers, reach, impressions and likes; but while these markers are very important, there’s a much broader story that can be told, particularly on social networks like...

  • 7 Common Content Marketing Mistakes + How to Avoid Them

    May 11, 2015

    Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences – especially those made by others. Mistakes provide insight into what to avoid in the future. As the content...

  • Traditional Marketing Is Broken: Michael Brenner on "Market Movers" (VIDEO)

    May 08, 2015

    "Most of what marketing is, is ineffective pushing," says NewsCred Head of Content Marketing Strategy Michael Brenner. "And that's the stuff we as consumers are pushing out." If you follow Brenner on Twitter or read his blog (or this one), you've heard him say many times that traditional marketing...

  • The Ultimate Guide To Mobile Marketing [Infographic]

    May 07, 2015

    Mobile’s still the new kid on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a sensation. From its inception, using the introduction of the iPhone in 2007 as the starting point for the mobile revolution, it has been unstoppable. From...

  • 10 Types of Visual Social Media Posts That Get Shared Like Crazy

    May 07, 2015

    Do you want double your social engagement and get your content shared like crazy? For small businesses and brands everywhere, posting multiple images on social media has been proven to have massive traction. It seems simple right? But if it was so easy wouldn’t everybody do it? Like...

  • 3 Reasons To Join The Best Content Marketing Event In NYC

    May 06, 2015

    The third annual NewsCred #ThinkContent Summit is just around the corner on May 14, 2015 at the Metropolitan Building in Chelsea. This is the premiere event in NYC for content marketers to gather, share ideas around content marketing strategy, and bring that spark and inspiration back to their...

  • 6 Rules For Creating Killer Email Campaigns That Win Customers

    May 06, 2015

    When planning your marketing mix, the most important component is email. Why? Because it’s the easiest way to reach people, considering that  85 percent of the world and 91 percent of the US have an email address and check their inboxes daily. It’s also the digital marketing...

  • How To Take A Results-Driven Approach To Creating Blog Content

    May 05, 2015

    Baseball legend Yogi Berra once famously remarked: “You’ve got to be very careful if you don’t know where you are going, because you might not get there.” All snarkiness aside, Berra was on to something. One of the keys to success is first understanding what success looks...

  • Q&A: The BBC's Sari Zeidler on Social Content Marketing + Strategy

    May 05, 2015

    The last few years on social media have been a pretty dramatic rollercoaster for publishers and content marketers. Among the enormous shifts have been major platform changes and a redesign on Twitter; the addition of platforms like Tumblr, Instagram, Snapchat, Pinterest, Periscope and Meerkat; and...

  • Why Smirnoff's Global Brand Director Is Betting Big On EDM + Video Content Marketing

    May 04, 2015

    Matt Bruhn is a forward-thinking kind of guy. That's why he's Smirnoff's Global Brand Director and a keynote speaker at next month's #ThinkContent Summit. Originally from Australia, Bruhn's been at the helm of the world's most popular vodka brand right here in New York since 2013. And with 24.7...

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