• Target Takes Trick-or-Treating to Instagram

    Oct 14, 2014

    Target is bringing Halloween to Instagram with a virtual trick-or-treat experience that draws on the do-it-yourself spirit of the holiday. The push, which launched today, uses Instagram's picture-tagging feature and Target's original content to help consumers get ready for the holiday. The retailer...

  • With Content, Emotion Matters More Than Traffic - An eMarketer Breakfast Recap

    Oct 10, 2014

    Content is no longer a buzzword, but the best way for brands to truly connect with their audience. This was echoed in London at an eMarketer #eMbreakfast that kicked off with a presentation by analyst Bill Fisher who reminded us of the complexity and challenges surrounding content...

  • Why The HubSpot IPO Matters For Content Marketing

    Oct 13, 2014

    Inbound marketing firm HubSpot has gone public, and has already raised$125 million from their IPO, valuing the company at a total of $759 million. At NewsCred we’re very excited for the soon to be “HUBS.” Out of the first generation of marketing automation tools (Marketo,...

  • If Don Draper Tweeted: 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media

    Oct 13, 2014

    You’ve heard it said that storytelling is an essential element to drawing the reader into your content and driving more engagement. So how can you add this element to the blogposts you write? Can you fit a captivating story into a social media update, even one that’s 140 characters long?...

Featured from The Academy
  • A Personal Touch In A Land Of Bots: How To Stand Out On Social

    Aug 07, 2014

    Social media was created for people. It’s meant to be a catalyst for conversation and to connect individuals all around the world. It was not intended to be advertising for brands. However, that’s what it’s become. Yet, the social, human expectations are still there. People want to...

  • 3 Ways Brands Can Succeed As Advertising And Technology Evolve

    Oct 10, 2014

    Well AdWeek is over. Yawn. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. People are still talking about millennials. Even though many of those talking about it are millennials. Video and mobile platforms are growing in importance. Nothing...

  • How To Create A Branded Web Series People Will Actually Watch

    Oct 06, 2014

    You’ve written blogs, compiled white papers, posted Instagram photos, explored memes, and released infographics. Now may be time to try a new medium: Video.  Video’s popularity among marketers is strong and continuing to flourish. According to a recent survey of 398 marketing and...

  • Dell’s Tech Page One Managing Editor Nicole Smith On Content Marketing Planning

    Oct 09, 2014

    Tech Page One publishes a robust offering of original content, breaking news, curated editors’ picks, in-depth analysis, stories that are sourced with Dell’s own experts and features such as an interview with a CGI specialist for the blockbuster hit “Guardians of the...

  • What Is The Future Of Content Marketing? Two Veterans Weigh In

    Sep 02, 2014

    Content marketers have a lot of their plates these days as more and more brands are realizing that creating content and driving business goals go hand in hand. NewsCred spoke with two content marketing veterans to pick their brains about the state of content marketing, how to make your content stand...

  • Twitter, Seeking Transparency on User Surveillance, Sues U.S. Government

    Oct 07, 2014

    Twitter broke ranks and sued the U.S. for blocking it from publicizing more information about spy agency orders for user data after Google and other technology giants agreed to follow government disclosure rules. The San Francisco-based social-media company, which says those rules violate free...

  • Why Social Media Managers Shouldn’t Rest On The Weekend

    Oct 06, 2014

    Online social media usage at its highest when business activity is at its lowest. The typical business working week is from Monday morning to Friday afternoon. Even in these days of 24/7 living, most businesses work a standard 40-hour week. In fact, many work less with a “dress down...

  • What the Hell is Ello and Why Should Brands Care?

    Oct 03, 2014

    Even if you’ve been blissfully unplugged for the past week or so (and chances are, you haven’t), you’ve probably heard by now of a little thing called Ello. The nascent social network, which launched in March of this year, seemed to have exploded overnight, on the heels of a...

  • These Are The 10 Most Popular Brands On Vine

    Oct 03, 2014

    It may not be selling ads yet, but that hasn’t stopped brands jumping in and creating hours and hours of 6-second branded content on Twitter’s short-form video platform, Vine. The platform introduced Loop counts in July (each video plays endlessly in a loop) so now we can see exactly...

  • Your Mobile Is Watching: What That Means for Advertisers

    Oct 03, 2014

     Every move on you make on your cell phone, computer, tablet, or internet connected device is being watched. Advertisers are trying to sell you things constantly, and they’re doing it in much more efficient, rapid, and targeted ways than ever. “Advertising and Technology,” a...

  • The Trust Transaction: How Content Marketing Helps Banks Maintain Trust

    Oct 03, 2014

    Since the financial crisis and the Bank Bailout, financial institutions around the world have struggled with public perception as well as competing with new, disruptive online banking startups. But through a study conducted by NewsCred with RedShift this year, we've determined that the key...

  • One Key To Content Marketing (And Life) Success

    Oct 03, 2014

    Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals, then review them every day. Just a few weeks ago, Ryan Allis, CEO and founder of iContact, shared his secret to success in life, entrepreneurship and the world in 1,285...

  • 56 Reasons Why Content Marketing Works - 2014 Edition

    Oct 02, 2014

    Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we're taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you...

  • 5 Steps To Boost Conversion Rates Through Your Content Marketing Strategy

    Oct 01, 2014

    Great copywriting is like having a competent salesperson working on behalf of your business, 24 hours a day, seven days a week. The same can be said for the content that you create for your website, guest posts, and social media channels, provided that it’s developed with selling in mind....

  • How Lego Builds Imaginative Content Marketing

    Sep 17, 2014

    Lego has become the biggest toy company on the planet, and it’s all thanks to a genius content marketing strategy. In the first half of 2014, the company reported that its sales increased by 11 percent to $2 billion, while Mattel’s earnings floundered. The rise in sales is credited to...

  • Ever Wonder What It's Like To Work At NewsCred?

    Oct 01, 2014

    When I joined the NewsCred HR team earlier this year, I was tasked with overhauling our new hire onboarding experience and ensuring our awesome corporate culture was maintained as we grew. As a high-growth startup this is something we needed to prioritize; and as our employees in NYC reached over...

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