• "Spoiler Alert": How to Think Like Great TV When Creating Content

    I love “Game of Thrones,” “Breaking Bad” and “The Walking Dead.” At a glance these series seem to have absolutely nothing in common, but they do have one common denominator: they have the “spoiler effect.” I’ve been seeing the “S”...

  • The Content Lifecycle of a Perfect Post

    Considering the demand for quality content, all digital marketers need to have an idea of how the content lifecycle works in order to master it. To create successful content, we need a high-level view of what a great piece of content ideally looks like through its various stages. In this post, Paul...

  • Bobbi Brown and Benefit: Two Distinct Beauty Content Looks

    Some companies really appreciate the beauty of content marketing, including cosmetic giants Bobbi Brown and Benefit. These makeup brands know the importance of connecting with women online, and both approach their audiences with fresh content looks that really engage, resulting in a thing of beauty...

  • How to Measure Your Twitter Campaigns

    Social Media is an indispensable asset to every company which can be used to broadcast and reach out to their audience. How do they generally plan to reach out and gain authority? The answer lies in conducting campaigns with social media on a consistent basis. These campaigns can be stand alone and...

Featured from The Academy
  • Real Engagement: 5 Reasons Your “10 ways to” Will Not Blow My Mind

    Cleaning house because I’m tired of being tweeted at. I recently noticed that my twitter feed contains very few real people. Well, they are real people; they are just mechanically posting. I don’t want to read your “10 ways…” and I don’t care about the...

  • Content Marketing SMACKDOWN: Dell vs. IBM

    Battle of the Tech Nerds Perhaps it’s due to the number of geniuses purported to work in the industry, but tech outfits tend to have robust brand personalities -- and their content strategies often mirror one another. In this matchup, we pit populist Dell against intellectual IBM. By...

  • Why Your CEO Being on Twitter is Crucial for Content Strategy

    Influential leaders and their ideas don’t exist on an island. They do much better with a platform and a megaphone -- and luckily for today’s CEOs, politicians, and other influencers, social media provides just that. History will no doubt look back on Barack Obama’s historic 2008...

  • Virgin Atlantic Flies High on Content Innovation

    Virgin Atlantic Airways has always been a mover and shaker when it comes to image and innovation. Despite the fact that 2012 brought a £93m loss for the company, brand leaders at VA have continued to put their best face forward. A willingness to take risks, reinvent themselves, and...

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