First Column - Featured
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By Oliver Mosier, NewsCred contributor – Though we’re a nation that lauds the ideals of the rugged individual – self-sufficient and...
Content Marketing
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Companies are constantly being bombarded with messages telling them to ‘create more content’, ‘educate and engage your audience’, ‘become a publisher’ and so on. Yet most of them face huge challenges...
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Tactics, tools and formats for content sharing and engagement are a constant evolution, but one thing remains stable in the sea of change: the need for quality content. The latest evidence comes from...
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Have you seen what’s been dubbed “the greatest car commercial ever?” If you haven’t, don’t bother looking for it on TV. It’s online . . . and it’s racking up millions of viewers. Audi’s latest spot...
Publishing
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We’ve argued before that the life-span of a breaking-news alert or scoop is declining rapidly, thanks in part to the rise of social-news platforms like Twitter and Facebook — and also that a ruthless...
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This article originally appeared on The Next Web British national daily newspaperThe Guardianhas unveiled plans to create a new global online identity, one that will serve as a home for its various...
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The New York Times' ground-breaking and Pulitzer-winning "Snow Fall" feature from late 2012 is still an endless topic of conversation it seems.The Times may have been mostly just a participant in the...
Technology
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Twitter chief revenue officerAdam Bain and MIT Media Lab Cognitive Machines director Deb Roy launched a new TV ad targeting platform for Twitter advertisers today. The concept is simple: Advertisers...
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This article originally appeared on The Next WebApp.news is a social news reader app for iOS that uses App.net, an ad-free social network that recently hit 100,000 registered users, to serve up...
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Rich media content has become king. And as quality imagery and video pick up marketing speed and influence, Instagram’s stepped in as an essential tool for visual branding and communication....
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Thursday May 23, 2013 Twitter is teaming up with everyone from Bloomberg Television to Major League Baseball as the social media site expands its range of “multi-screen”...
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Friday May 24, 2013 The internet is a visual place — and that’s as true for auto companies as it is for fashion brands. Do you know how to use photos, images,...
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Thursday May 23, 2013 This article originally appeared on The Next WebStorify, a service that helps users curate social media posts around a particular topic, has partnered...
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Friday May 24, 2013 This post is part of the Content Q&A Series, featuring interviews with top content strategists and bloggers about their work and insights about...
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Thursday May 23, 2013 Formerly synonymous with generic typeface and questionable quality, today’s private label goods are transforming categories as we speak and forever...
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