• Creation vs. Curation: Do You Need to Make or Moderate?

    The Content Marketing Institute reported that 90 percent of organizations are marketing with content. And now, Forrester predicts that enterprise content volume is growing at a rate of 200 percent annually. It’s safe to say that most companies are embarking on or are deep into a content...

  • What These Content Marketers Have to Say About Clickbait Headlines Just Might Change Your Life

    Admit it: You’ve been hooked by clickbait headlines. They appear in our newsfeeds, Google searches, Twitter streams, or in forwarded emails from our Moms. At first, they seem enticing. But once you click, you’re let down by the lack of valuable content you’ve been given. However,...

  • Why You Should Be Using Twitter’s New Organic Analytics

    Last week Twitter announced that you can now access analytics on organic tweets. But what does this update mean for marketers? It means you are now able to view how many times Twitter users have viewed and engaged with their organic tweets, providing valuable insight to effectively optimize your...

  • In a Race Against Twitter, Facebook Introduces Influencers and "Mentions"

    It might be the most widely used social media platform in the world, but Facebook is, shall we say, mindful about what’s working for its fellow social networks. The latest push is to bring high-profile influencers, famous people, and celebrities to share their big ideas on Facebook, just as...

Featured from The Academy
  • Influencer Unicorns: What Three Years of Data Tells Us About Picking Influencers

    As online attention becomes scarce, marketers are now looking to influencers to create thought-provoking, resonant content for their content marketing and native advertising efforts. So just how does one pick an influencer? We’ve been working on this challenge for over three years. From...

  • Content Marketers Have No Idea What They're Doing

    If you believed the headlines, you’d think Forrester had announced Content Marketing dead in the water. A Wall St Journal article on the report proclaimed: “B2B Marketers Struggle To Connect Content Marketing With Business Value” and B2B marketing blog chimed in:...

  • Crossing Over: What Multiple Screens Mean for Marketing

    Last night the New York Times once again welcomed 212NYC for a night of insights and networking with a fascinating Drawbridge-sponsored panel on cross-platform marketing. A lively crowd gathered despite the storm to hear Times Advertising VP Steven Shalit pick the minds of Annalect CMO Erin Matts,...

  • What This OkCupid Admin Can Teach You About Digital Marketing

    The marketing game—just like the dating game—has gone digital. Of course, in-person social skills are still critical. But in this day and age, technology makes finding the right match—in both love and business—a more informed, strategic process. I have no shame in admitting...

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