• Influencer Unicorns: What Three Years of Data Tells Us About Picking Influencers

    As online attention becomes scarce, marketers are now looking to influencers to create thought-provoking, resonant content for their content marketing and native advertising efforts. So just how does one pick an influencer? We’ve been working on this challenge for over three years. From...

  • Content Marketers Have No Idea What They're Doing

    If you believed the headlines, you’d think Forrester had announced Content Marketing dead in the water. A Wall St Journal article on the report proclaimed: “B2B Marketers Struggle To Connect Content Marketing With Business Value” and B2B marketing blog chimed in:...

  • Crossing Over: What Multiple Screens Mean for Marketing

    Last night the New York Times once again welcomed 212NYC for a night of insights and networking with a fascinating Drawbridge-sponsored panel on cross-platform marketing. A lively crowd gathered despite the storm to hear Times Advertising VP Steven Shalit pick the minds of Annalect CMO Erin Matts,...

  • What This OkCupid Admin Can Teach You About Digital Marketing

    The marketing game—just like the dating game—has gone digital. Of course, in-person social skills are still critical. But in this day and age, technology makes finding the right match—in both love and business—a more informed, strategic process. I have no shame in admitting...

Featured from The Academy
  • Why Long Form Content Marketing Works, And Why It Doesn't

    The common wisdom about marketing is that people are busier than ever, have short attention spans, and are riddled with ADD – therefore, the only kind of marketing that can work must be concise, clear, and get its message across in 0.5 seconds or less. Otherwise, an advertiser risks losing the...

  • Lush Cosmetics: Marketing for a Cause

    There are lots of reasons to love UK bath and beauty brand Lush Cosmetics. Their products are 100% vegetarian with minimal or non-existent packaging. They don’t test on animals and only do business with like-minded companies. Their stores – over 900 in 51 countries – look and smell...

  • Why Smart Companies Should Put Design First

    Good design has become pervasive in our world, infusing everything from the websites we visit to the content we consume. This is for good reason: Our brains are pre-wired to consume, process and synthesize visual information more quickly than any other stimuli. That’s...

  • 3 Star Content Marketing: The Innovation Behind the Michelin Guide

    When you hear the word “Michelin” you probably think about the company’s logo, the waving man with a friendly face and a body made of tires. But the company, which has been around since 1888, does much more than sell wheels. It’s also the foremost authority on quality food,...

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