First Column - Featured
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Lyndsey Wheeler, NewsCred Staff - From boosting your brand to fueling the social web, content is a powerful tool. As a marketer, you already...
Content Marketing
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Creating an online ad that goes viral requires more than mere entertainment. Thales S. Teixeira discusses the key to creating mega-hit marketing videos in this article, which first appeared on the HBS...
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Every single industry has had to change the way they interact with consumers as the internet, and namely, social media, has become a prevalent form of research and communication. This rings especially...
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I’ll admit it—sometimes when I see companies doing really interesting things with content, I develop crushes on them. It all starts innocently enough…I might notice a great headline...
Publishing
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Netflix and Amazon would prefer your kids stay out of the sun this summer, thanks. Rather, both companies sent out announcements pimping their family offerings Tuesday that indirectly referred to the...
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As we reported several months ago, The New York Times is in the midst of reviewing all of its blogs to determine which will stay and which will go as it prepares for a major web overhaul.The blogs...
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An Idaho photographer, Kai Eiselein, has filed a copyright lawsuit against BuzzFeed, claiming the site used one his images without permission for a soccer montage called “The 30 Funniest header...
Technology
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It’s almost enough to make you feel sorry for the CIO.Every tech vendor on the planet is now officially targeting the Chief Marketing Officer with IT products and otherwise doing everything in its...
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Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates. That's...
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This article originally appeared on The Next Web Twitter is in the process of expanding its Certified Products program to four countries beyond the United States and the company may be looking at the...
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Tuesday Jun 18, 2013 Those of you who know me well, and who follow my columns, could readily guess that I’m a proponent of collaboration in any business function....
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Tuesday Jun 18, 2013 This article originally appeared on The Next Web Adobe today announced that publications created with its Digital Publishing Suite (DPS) have...
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Tuesday Jun 18, 2013 I met (if you can call it that)Marc Benioffin 2003. It was at one of the first DreamForce conferences, and the company I was working for was one of...
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Tuesday Jun 18, 2013 At advertising's biggest festival, the Cannes Lions, Facebook exec Carolyn Everson went all out singing advertisers' praises. “We wouldn't have...
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Tuesday Jun 18, 2013 There’s a new transmedia take on Mickey Mouse underway at the Walt Disney Company. Disney Mobile is releasing the latest iteration of its bestselling...
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