• New Research Reveals How Africa Tweets

    Twitter activity in Africa during the last quarter of 2013 peaked on the day of Nelson Mandela’s death, according to How Africa Tweets, a new study analyzing Twitter activity on the continent. In an interview with Allan Kamau, head of the Nairobi office of strategic...

  • NYT Now: How the New York Times is Thinking Like a Marketer

    The New York Times recently launched its newest, and most innovative product offering to date: NYT Now. The mobile-first app resembles a Twitter feed that provides carefully selected Times headlines, shortened news summaries that change three times throughout the day, and a new curated...

  • 6 Reasons Social Media Strategies Fail

    You do know that social media is important for your success online, right? Of course you do. It’s the 21st Century and pretty much everyone has some sort of social media account. Well, at least 73% of adults do. But just because you’re on Facebook, Twitter, LinkedIn, or Pinterest...

  • "Spoiler Alert": How to Think Like Great TV When Creating Content

    I love “Game of Thrones,” “Breaking Bad” and “The Walking Dead.” At a glance these series seem to have absolutely nothing in common, but they do have one common denominator: they have the “spoiler effect.” I’ve been seeing the “S”...

Featured from The Academy
  • The Content Lifecycle of a Perfect Post

    Considering the demand for quality content, all digital marketers need to have an idea of how the content lifecycle works in order to master it. To create successful content, we need a high-level view of what a great piece of content ideally looks like through its various stages. In this post, Paul...

  • Bobbi Brown and Benefit: Two Distinct Beauty Content Looks

    Some companies really appreciate the beauty of content marketing, including cosmetic giants Bobbi Brown and Benefit. These makeup brands know the importance of connecting with women online, and both approach their audiences with fresh content looks that really engage, resulting in a thing of beauty...

  • How to Measure Your Twitter Campaigns

    Social Media is an indispensable asset to every company which can be used to broadcast and reach out to their audience. How do they generally plan to reach out and gain authority? The answer lies in conducting campaigns with social media on a consistent basis. These campaigns can be stand alone and...

  • Real Engagement: 5 Reasons Your “10 ways to” Will Not Blow My Mind

    Cleaning house because I’m tired of being tweeted at. I recently noticed that my twitter feed contains very few real people. Well, they are real people; they are just mechanically posting. I don’t want to read your “10 ways…” and I don’t care about the...

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