• How to Get Your First 1,000 Followers on Every Major Social Network

    Nov 25, 2014

    You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’ve got a social media strategy in place and a plan in mind. You’re raring to go. What would be one of the most encouraging signs when you’re first starting off? I...

  • 10 Marketing Buzzwords That Can Die in 2015

    Oct 26, 2014

    "Our business is infested with idiots who try to impress by using pretentious jargon." David Ogilvy was, and it would appear is, right. The use of jargon in the marketing world, and in business overall, is something that CMOs and writers alike have been known to turn their noses up at -- but few of...

  • Good Data Can’t Save Bad Marketing

    Nov 22, 2014

    Recently, a Harvard Business Review article suggested that the downfall of Tesco, a U.K. based grocery giant, was in part due to an overreliance on data-driven marketing practices. To be blunt, this idea is just wrong. Research shows that businesses effectively using customer analytics enjoy 10.5%...

  • What Is Content Marketing? And Why You Need To Understand It!

    Nov 20, 2014

    In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. It reminds me of the classic journalism approach of answering the who?, what?, when?,...

Featured from The Academy
  • How The New York Times (And Big Brands) Are Winning With Out-Of-The-Box Native Ads

    Nov 20, 2014

    The New York Times T Brand Studios launched the most recent in a series of firsts this week: the first in-print “Paid Post,” a brand journalism piece from Shell on urbanization that is complimented by a lively animated online version. It’s hard to believe the Times has...

  • #IWokeUpLikeThis: Our Content Marketplace Hits 5,000 Sources + Our Software Predicts The Future

    Oct 30, 2014

    When I joined NewsCred two years ago, I knew how much energy, creativity, and sweat went into creating great content from my days at ABC, AOL, and Huffington Post. Great stories, engaging content, and articles that people loved to read and share were difficult to make - and even more difficult to...

  • Dirty Secret: Social Media Analytics Are Failing Marketers

    Nov 11, 2014

    While social media has been around a long time by Internet standards, marketers are still coming to grips with how to effectively prove social ROI – all the while sinking millions of dollars into Twitter, Facebook, LinkedIn, Instagram, Pinterest, Vine, Google+ and a host of other tools that...

  • Is Your Big Idea Small Enough?

    Nov 18, 2014

    When most wannabe entrepreneurs get their “big idea,” it can be too easy to see the entire world through that lens and let the idea get bigger and bigger. Instead of a narrowly defined market and a niche product, suddenly “everyone” is inside the target market and the...

  • Never Stop Exploring: The North Face Goes "Far Out" With Content Marketing

    Nov 14, 2014

    This week NewsCred caught up with Aaron Carpenter, VP of Marketing at The North Face, to find out more about the brand's collaboration with VICE and how they create great content behind the scenes.  Can you share some background on how The North Face x Vice partnership came to be? The fruit of...

  • Spotify's Creative Director Rich Frankel Shares How to "Set Your Brand to a Beat"

    Sep 28, 2014

    Spotify Creative Director Rich Frankel kicked off his presentation at the #ThinkContent 2014 summit, “Set Your Brand To A Beat: Storytelling Through Music,” by laying out the company’s evolution from its start to present day. Founded in 2006 by two Swedes, the company quickly...

  • A Guide To Optimizing Your Social Media Marketing Campaign

    Nov 17, 2014

    We often hear about website and search engine optimization, but social media optimization hasn’t quite made it into the mainstream vernacular. Whether you’ve heard the term or not, you may already be optimizing your social media posts every day. Here are a few examples: Checking your...

  • Social Media Marketing So Good You Could Eat It

    Sep 03, 2014

    You're out to brunch with your friends and order a new menu item from one of your city’s highest-rated restaurants. When the waiter delivers it, you snap a photo on Instagram, hashtag or location tag the name of the restaurant, and tag your friends. Lately, eating out is about more than...

  • 10 Stats That Will Impact Your 2015 Content Strategy

    Nov 14, 2014

    One of the biggest advantages of online marketing in a tight, competitive market is a company’s ability to quickly produce and distribute relevant, timely content that grabs the attention of customers. And now that 2015 is just around the corner, many marketers are reviewing their successes...

  • Proving ROI In 48 Hours: How Forbes + Dell Pioneered Modern Brand Journalism

    Sep 18, 2014

    At their talk at the 2014 #ThinkContent Summit, Dell's Managing Editor Stephanie Losee and Forbes’ CRO Mark Howard discussed how Brand Journalism became a dirty word despite emerging as a lifeboat for the journalism industry. “There were a lot of great journalists who lost work because...

  • Twitter Pitches Itself as Reaching the 'Largest Daily Audience'

    Nov 13, 2014

    Twitter has a way to solve its lagging user growth: expand the definition of a user. At its inaugural Analyst Day on Wednesday, the social media company unveiled a host of features designed to lure in new people, but also ambitions to measure and make money from people that see Twitter content...

  • What Not To Write: How To Give Your Content Marketing Strategy A Makeover

    Nov 10, 2014

    Last week, the Content Marketing Institute presented a Marketo-sponsored webinar from the company’s own content marketing specialist and resident cat lady, Ellen Gomes. "What Not to Write: Makeover Your Content Creation" was jam-packed with awesome advice on how to think and rethink your...

  • How A Chef Is Owning Content Marketing

    Nov 11, 2014

    I love to cook. I also love to pull apart how people use digital media and technology to expand their business. Jamie Oliver, the lovable British chef, and his marketing team fascinate me. After consuming countless hours of “Jamie Inc.” these past few years—his articles, his...

  • Leads + Planning Are Priority, But B2B Content Marketers Are Still Optimistic

    Nov 10, 2014

    More brands have been testing the content marketing waters in the last few years, but arguably, not many have had a clear purpose, goal, or strategic plan around it. It’s sort of like how brick-and-mortar companies 15 years or so ago began to realize that they probably needed to have a website...

  • How Chanel Wins Social With Stylish Content Marketing & Storytelling

    Nov 11, 2014

    Content is the core of any strong digital marketing strategy, and a strong narrative is the foundation of all good content. When the iconic high-fashion house Chanel sought to revolutionize the way it engaged with customers, content and technology was at the forefront of its approach. The...

  • 40 Must-Read Blogs for Entrepreneurs

    Nov 07, 2014

    If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Through their stories, you can find inspiration and score some start-up advice. Better yet, if you really want to think like an entrepreneur, you should tap...

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