• Chobani’s Recipe For Content Marketing Success Is Storytelling + Strong POV

    May 26, 2015

    “Compelling content starts with brand point of view.” So what could the point of view of a Greek yogurt company possibly be? At the 2015 NewsCred #ThinkContent Marketing Summit, Peter McGuinness, Chief Marketing and Brand Officer at Chobani, shared how the brand has evolved...

  • Twitter Overtakes LinkedIn As #1 Social Media Site For Salespeople

    May 27, 2015

    The most flawed stories are those that we think we know best and are often repeated by those around us – and so we rarely investigate further. Ask anyone in business to name the most important social network for salespeople, and you will almost always hear: LinkedIn, of course. LinkedIn, with...

  • 7 Things Savvy Entrepreneurs Do On Twitter

    May 26, 2015

    Twitter is the most notoriously misunderstood social media platform. Among the demographics that misunderstand it, entrepreneurs loom large. How do I use it? What do I say? How does it work? These are fair questions. Even if you feel comfortable on the platform, it can be tough to know what to say...

  • More Of What Non-Profits Need To Know About Content Marketing

    May 25, 2015

    In Part I  of this blog series, I noted that a recent study by our friends over the at the Content Marketing Institute revealed that 92% of non-profits believe they engage in content marketing, but only 26% of them believe they are being effective. I also highlighted why...

Featured from The Academy
  • Why Twitter's CFO Is Now In Charge Of Marketing

    May 22, 2015

    When reports emerged earlier this month that Twitter's CFO Anthony Noto may also now be in charge of the marketing department, it was met with a bemused reaction. The finance guy? In charge of marketing? The relationship between marketing and finance is one of the most strained within a company....

  • 5 Creative Influencer Campaigns to Inspire Content Marketers

    May 22, 2015

    60% of marketers are planning to boost their influencer marketing budgets this year. That's a pretty hefty percentage, and the newcomers are joining the ranks of major brands like Buick and Disney who have been experimenting with influencer marketing for sometime. But, what is an influencer? Today's...

  • NewsCred Named Top "10 Great Workplaces in Advertising + Marketing" By Fortune

    May 21, 2015

    You know that old expression that says, "Choose a job you love, and you'll never work a day in your life?" Well, in my year of working at NewsCred, I can tell you it's true. Every day I come to the office excited, ready to tackle the day's challenges and work with the brightest minds in Silicon...

  • Droga5's Andrew Essex: Why "Better + Braver Content Wins"

    May 21, 2015

    Andrew Essex, Vice Chairman and Cofounder of the game-changing ad agency Droga5, thinks we’re living in unprecedented times for content marketers and creators. “We are now living in an economy of unprecedented abundance – content is being commoditized,” he said to a...

  • The YouTube Formula: How to Reach Generation C, Millennials + Moms

    May 20, 2015

    You know the future is video content, but you haven’t quite figured out why those wacky "unboxing" videos have such viral power. While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights, recently shared the necessary framework needed to make...

  • 1,876 Companies + Counting: The Future Of Content Marketing Software + Technology

    May 14, 2015

    Our world is changing fast. Really fast. With 5.2 billion mobile phone users and a global internet population of 2.4 billion, we’re a vastly more open and connected world. Just think about the last five years: Spotify has revolutionized music streaming, Airbnb has crowdsourced travel lodging,...

  • Advice From 5 CMOs On Crafting Your Content Marketing Strategy

    May 15, 2015

    There’s a lot of noise out there about best practices for marketers trying to optimize their marketing strategy. In a crowded marketplace, you can't always be sure your search results are coming from the experts in the industry who know what they’re talking about. Fortunately,...

  • GE Turns To Quartz To Produce A Digital-Content Hub

    May 19, 2015

    Sponsored content is getting bigger, bolder and more expensive. One case in point: General Electric's latest digital-content hub, World in Motion, which rolls out today. World in Motion is a warehouse for GE's articles, videos, graphics and social media posts (mainly Instagram photos) from around...

  • Zack Baddorf: Veteran, War Correspondent, Chief Creative Officer, NewsRoom Writer

    May 19, 2015

    Shortly after news broke that a chemical weapons attack had occurred in Syria, killing more than 1,400 people, Zack Baddorf knew he had to get there to see what was really happening. He didn’t work for a newspaper, or go there with any kind of protection save for the knowledge he earned while...

  • How To Increase Your Open Rate By 22% With Personalized Email Marketing

    May 18, 2015

    Your email marketing campaigns are a crucial component to your content marketing strategy. When it comes to executing these campaigns, personalization is key. Customer data is readily available. Brands have the ability to know exactly who their customers are, what they like or dislike, and what...

  • Pop Quiz: The Secret To Driving Content Marketing ROI With Quizzes

    May 13, 2015

    Admit it. You’ve taken an alluring quiz advertised on your timeline. After all, how else could you figure out what career is really best for you, or which Muppet you are, or what Beatles song best describes your personality?  Image courtesy of Games.Disney.com There is a reason quizzes...

  • How To Create Buzz-Worthy Moments With Personalized Video

    May 12, 2015

    Every customer interaction is an opportunity to not just make a customer happy but to create a moment worth talking about. Kick your usual standardized processes around customer engagement to the curb and get creative! When you surprise and delight customers, they can’t help but talk about it....

  • How Xerox's Barbara Basney Is Using Content Marketing For Brand Reinvention

    May 12, 2015

    In anticipation of NewsCred’s annual #ThinkContent Marketing Summit on May 14, we sat down with one of the day’s presenters – Barbara Basney, VP Global Advertising & Media at Xerox – for her thoughts on digital marketing and a sneak peek at what her session will...

  • Instagram ROI: What Your Brand Can Expect Working With Influencers

    May 11, 2015

    When we think of social media ROI, we tend to only measure value by numbers. So much attention is given to number of followers, reach, impressions and likes; but while these markers are very important, there’s a much broader story that can be told, particularly on social networks like...

  • 7 Common Content Marketing Mistakes + How to Avoid Them

    May 11, 2015

    Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences – especially those made by others. Mistakes provide insight into what to avoid in the future. As the content...

  • Traditional Marketing Is Broken: Michael Brenner on "Market Movers" (VIDEO)

    May 08, 2015

    "Most of what marketing is, is ineffective pushing," says NewsCred Head of Content Marketing Strategy Michael Brenner. "And that's the stuff we as consumers are pushing out." If you follow Brenner on Twitter or read his blog (or this one), you've heard him say many times that traditional marketing...

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