• How to Measure Your Twitter Campaigns

    Social Media is an indispensable asset to every company which can be used to broadcast and reach out to their audience. How do they generally plan to reach out and gain authority? The answer lies in conducting campaigns with social media on a consistent basis. These campaigns can be stand alone and...

  • Real Engagement: 5 Reasons Your “10 ways to” Will Not Blow My Mind

    Cleaning house because I’m tired of being tweeted at. I recently noticed that my twitter feed contains very few real people. Well, they are real people; they are just mechanically posting. I don’t want to read your “10 ways…” and I don’t care about the...

  • Content Marketing SMACKDOWN: Dell vs. IBM

    Battle of the Tech Nerds Perhaps it’s due to the number of geniuses purported to work in the industry, but tech outfits tend to have robust brand personalities -- and their content strategies often mirror one another. In this matchup, we pit populist Dell against intellectual IBM. By...

  • Why Your CEO Being on Twitter is Crucial for Content Strategy

    Influential leaders and their ideas don’t exist on an island. They do much better with a platform and a megaphone -- and luckily for today’s CEOs, politicians, and other influencers, social media provides just that. History will no doubt look back on Barack Obama’s historic 2008...

Featured from The Academy
  • Virgin Atlantic Flies High on Content Innovation

    Virgin Atlantic Airways has always been a mover and shaker when it comes to image and innovation. Despite the fact that 2012 brought a £93m loss for the company, brand leaders at VA have continued to put their best face forward. A willingness to take risks, reinvent themselves, and...

  • The Case for How-to Video Content Marketing

    Today the customer has more purchasing power than ever. In fact, as Jay Baer pointed out at ExactTarget Connections ’13, it typically takes 10.4 pieces of information before a customer makes a purchase, so it’s safe to say the buzz over content marketing isn’t just hype. Our job now as marketers is...

  • Talking Content Marketing – With Marcus Sheridan

    ‘Talking Content Marketing’ welcomes speaker, author and content marketing advocate, Marcus Sheridan. Marcus has become a voice for brands to find their position in their marketplace and how content marketing plays its role in changing a mindset and infusing this approach into businesses. Lets look...

  • 4 Ways Content Marketing Is Like Running A Race

    I’m in the midst of training for the Broad Street Run, a popular 10 mile race down one of Philadelphia’s most iconic streets. Running serves as an amazing metaphor for much of what we experience in life and just as I’ve discovered inspiration in pounding the pavement, I’ve found that running has...

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