• Spooky and Successful Viral Content Marketing for Halloween

    Oct 23, 2014

    You don’t have to sell candy or costumes in order to capitalize on a successful and viral Halloween content marketing campaign. As these brilliant brands have shown, anyone can dress up their marketing to get in on everyone’s favorite haunted holiday. Here are a few of NewsCred's...

  • Twitter Beats Revenue Expectations Again But User Engagement Slows

    Oct 27, 2014

    At Twitter, a pattern is emerging: its ad business is growing at a steady clip, but it can't get the number of users to grow or stick around. The social media company posted $361 million in revenue, a 114% annual increase, according to its filing on Wednesday. Advertising revenues reached $320...

  • What Brands Can Learn About Viral Marketing From Jimmy Fallon

    Aug 18, 2014

    With Jimmy Fallon at the helm, The Tonight Show has gone completely viral. Bits like “Lip Sync Battle with Emma Stone” and "Slow Jam The News with Barack Obama" have received over 28 and 10 million YouTube views each. It’s probably no coincidence that ratings have been on the...

  • #ThinkContent with Dr. Pepper and Diageo: Not Just Anyone Can Tell Your Brand Story

    Sep 26, 2014

    If you're a content marketer, you spend your days toiling to find unique ways to tell your brand's story. Sometimes, enlisting the help of others -- from super fans to celebrities -- can be an effective way to amplify that story, as long as it's not forced or disingenuine. Sharon Leath, Director,...

Featured from The Academy
  • Content #Fail: How Celeb Endorsement + Impersonation Backfired For McDonald’s + Burger King

    Oct 23, 2014

    Earlier this month, both McDonald’s and Burger King released marketing and ad campaigns that have caused consumers to roll their eyes and the media to ask: WTF? Let’s start with Burger King, which came out with an ad featuring a man on the street conducting an interview with two...

  • How 6 B2B Brands Are Creating Engaging Content

    Oct 24, 2014

    Content marketing is hard. There, I said it. We can all breathe a sigh of relief now that we’ve admitted the truth. Unfortunately, though, that doesn’t relieve us of our duty to create fresh, engaging and conversion-worthy content. That means we have to come up with a plan—a good...

  • 5 Laws Of Content Marketing (Infographic)

    Oct 20, 2014

    We're still thinking about our #ThinkContent summit and the great takeaways we got from brands like VICE, BuzzFeed, Cisco, Twitter, Spotify, Dr. Pepper, and Target. Since we realize a whole day of content marketing lessons can be a lot to wrap your head around, we distilled the best points from the...

  • Wells Fargo Uses Social Media and Pop-Up Stores to Launch Apple Pay

    Oct 23, 2014

    If you want to talk about timeliness and relevance in bank marketing, you’re going to have to include an anecdote about how Wells Fargo organized pop-up stores in San Francisco – and used the Wells Fargo social media streams – to promote the launch of Apple Pay. On October 20,...

  • Dreamforce 2014: Two New Tech Trends Changing How We Do Business

    Oct 21, 2014

    At Dreamforce this year, we learned that sales reps are tired of the traditional “numbers game” sales approach. They are now looking to technology to help prospect smarter, shorten sales cycles, and close more business. The two key themes that dominated #DF14 were sales enablement...

  • Content Marketing Experts Share They Stay Motivated To Write

    Oct 22, 2014

    One of the biggest questions I get is how do you find the time to write? Which, of course, I already answered a while back. Because that’s what a good content marketer does, right? We are supposed to define the questions our audience is asking and then simply answer...

  • Content Marketing in 2015: CMI's "Benchmarks, Budgets + Trends" Reports

    Oct 21, 2014

    For the past five years, the Content Marketing Institute has released a series of annual reports that delve into the aptly titled "Benchmarks, Budgets and Trends" of our blooming industry. The CMI works hard to monitor the field and understand its ever-changing parameters, consistently shifting...

  • Quality Over Quantity: The Overblown Importance Of Likes And Followers

    Oct 20, 2014

    The evidence for social media as a viable means of marketing is overwhelming, even for businesses traditionally unaffiliated with social media marketing. But many companies, even major marketing and advertising agencies, use objective numbers like Facebook likes or Twitter followers to measure a...

  • Shock Value Marketing: Who Gives a FCUK?

    Oct 15, 2014

    Runways may look all glitz and glamour, but times are still tough for many fashion brands and the need to stand out is greater than ever. As the label who courted controversy with their early FCUK campaigns, attracting attention has never been difficult for High Street brand French Connection....

  • What You Can Learn About Creating Amazing And Effective Presentations From Prezi

    Oct 20, 2014

    We recently caught up with Drew Banks (@drewbanks), Head of International at presentation software company Prezi, to get his take on creating effective presentations, the future of presenting, and more.  What’s the most exciting part about influencing the ways people present...

  • How Flavorpill Does Newsletters + Email

    Sep 02, 2014

    Flavorpill is the go-to events website for residents of New York City, Los Angeles, and San Francisco. It highlights the best music, art, theater, film, dance, performing arts, comedy, and food and wine happenings around these cities, providing subscribers with more than enough activities to fill...

  • The Top 25 Most Influential Content Marketing Brands of 2014

    Aug 29, 2014

    Ninety-three percent - that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. With 87% of buyers stating that digital content has a large impact on their purchasing decisions this year,...

  • All Your Social Posts Now Sorted By Location And Up For Sale

    Oct 15, 2014

    Everything you post on social media can and will be used against you. That could very well be the premise of Chicago-based startup Geofeedia, a social media intelligence platform. It enables customers to act like law enforcement agencies and corporations to filter, analyze, and geolocate all...

  • Meet MediaMath: The Answer to Your Programmatic Prayers

    Oct 10, 2014

    Programmatic is on every marketer’s minds these days – and if it’s not, it should be. MediaMath's Marketing SVP Rachel Meranus tells us why.   What is the problem that MediaMath is solving and how does it go about doing so? The number of technology solutions that have emerged...

  • Target Takes Trick-or-Treating to Instagram

    Oct 14, 2014

    Target is bringing Halloween to Instagram with a virtual trick-or-treat experience that draws on the do-it-yourself spirit of the holiday. The push, which launched today, uses Instagram's picture-tagging feature and Target's original content to help consumers get ready for the holiday. The retailer...

  • With Content, Emotion Matters More Than Traffic - An eMarketer Breakfast Recap

    Oct 10, 2014

    Content is no longer a buzzword, but the best way for brands to truly connect with their audience. This was echoed in London at an eMarketer #eMbreakfast that kicked off with a presentation by analyst Bill Fisher who reminded us of the complexity and challenges surrounding content...

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