• This Week in Content Marketing Headlines: April 12-18

    Apr 17, 2015

    As marketers, we're on the front lines of an ever-changing industry, constantly reading up on the latest trends, news, and more. That's why we're bringing you a weekly content marketing round-up, giving you the week's biggest stories and helping you stay on top of all the latest trends. Here are the...

  • #LadyCred: Why NewsCred Isn't Your Average NYC Tech Company

    Apr 17, 2015

    It seems like everywhere you turn in Silicon Alley (or Valley) it's a man's world. Not so at NewsCred. Despite most NYC tech companies being over 76% male, NewsCred's office is 43% female and 57% male, with women heading up our Marketing, People, Publisher Relations, NewsRoom, and Customer Success...

  • How Match + OkCupid Are Romancing Singles With Data + Content Marketing

    Apr 16, 2015

    Single people in the United States have many options to find love online. They can try a myriad of websites and apps that help them locate the perfect person for a hookup, a date, or marriage. Though 50.2%, or 124.6 million Americans are single, there is a lot of competition out there in the...

  • Why Entrepreneurs Should Be Responsible For Writing Branded Content

    Apr 16, 2015

    Content is the new marketing currency for businesses. It can help solidify the character and reputation of the brand, it provides value to incoming customers, it attracts new customers who are looking for information, and it increases search visibility. Businesses with a successful content marketing...

Featured from The Academy
  • How Will Google’s Mobile-Friendly Algorithm Update Affect Your Website?

    Apr 15, 2015

    Is your website design mobile-friendly? It’s a question many people are asking. Google hopes the answer is a resounding “Yes!” It’s such an important topic, that in its latest algorithm update, Google announced it would be taking preference to sites that have a...

  • How To Host A Twitter Chat To Boost Brand Awareness

    Apr 15, 2015

    In a single hour last year, NewsCred reached over two million Twitter users, and generated over 500 Tweets from 100 contributors. How? By hosting a Twitter Chat to promote our 2014 Content Marketing Summit. Not bad for our first rodeo.  More and more brands are relying on social...

  • Content Marketing Strategist Luke Kintigh Explains How Intel's iQ Drives 2.2M Uniques A Month

    Apr 14, 2015

    Luke Kintigh, Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius. He also happens to be one of the speakers at next month’s #ThinkContent Summit.  Formerly the...

  • 10 Search Marketing Questions You’ve Always Wanted To Ask

    Apr 14, 2015

    Raise your hand if you’ve ever been in this situation: You’re sitting in a meeting with a team of Search Marketing experts, and suddenly you realise you have no idea what they’re talking about. You look around the room, and everyone seems to be nodding in understanding so you think...

  • Content Marketing in High Gear: Why Audi's Set to Finish First in 2015

    Apr 13, 2015

    Why is effective content marketing so vital for today's automotive industry? People – millennials in particular – are buying cars less and less frequently, and the time between purchases by those who do buy has steadily decreased. The ways in which we're buying have changed dramatically...

  • 12 Easy Steps To Writing Great Content (Infographic)

    Apr 13, 2015

    Writing great content is not a skill—it’s a habit. The key to producing useful and interesting content for marketing is finding a process that works for you and sticking to it. I know that doesn’t sound sexy, but it’s true: engaging content doesn’t come from...

  • This Week in Content Marketing Headlines: April 5-11

    Apr 10, 2015

    As marketers, we're on the front lines of an ever-changing industry, constantly reading up on the latest trends, news, and more. That's why we're bringing you a weekly content marketing round-up, giving you the week's biggest stories and helping you stay on top of all the latest trends. Here are the...

  • There Is No 'One Size Fits All' For Content Marketing

    Apr 10, 2015

    Here’s the truth: one of the worst pieces of advice for marketers is that there is a formula for successful content marketing. I know, for many of you out there, this doesn’t sound right and you might be preparing to personally slaughter me. But before you do that…hear me out. Why...

  • 5 Things to Pillage from Game of Thrones' Content Marketing Strategy

    Apr 09, 2015

    You can't talk about Game of Thrones without talking about storytelling: the television show, based on George R.R. Martin's epic book series, is known for its gasp-inducing plot twists, bloody murders, and well-developed characters. In other words: if your content marketing was as gripping as this,...

  • How Content Marketing Will Change In 2015

    Apr 09, 2015

    When you look at internet marketing, there is perhaps no single area that evolves faster or changes more frequently than content. From what you write and where you publish to how you disseminate that content and engage with readers, the ideology behind what’s effective and what isn’t is...

  • You Asked: 19 Questions From Our Content Marketing Case Study

    Apr 08, 2015

    At the end of 2014 we conducted an audit of our own content marketing strategy and created a case study based on this presented in a webinar (if you missed this, catch up here). We got so many questions after the webinar from listeners that we are answering them all here. We tried to group them into...

  • 5 Data-Driven Insights On How + When To Publish Content On Social Media

    Apr 08, 2015

    So much of digital marketing these days is about producing high-quality content that gets published and shared. You can control the publishing part. Can you control the sharing part? Sharing begins with promotion—the timing, targeting, and strategy behind solid distribution. To...

  • Ready to #ThinkContent Again? Gearing Up for NewsCred’s Annual Content Marketing Summit

    Apr 07, 2015

    Content marketing is no passing fad, and our industry has shifted into the phase where being successful means stepping it up a notch. Pushing past the noise that results when “all the cool kids are doing it,” requires strategy, vision, and a plan for execution. That was the overarching...

  • How Do Content Strategies For B2B And B2C Businesses Differ?

    Apr 07, 2015

    Successful marketing strategies for B2B and B2C markets are very different. A strategic content marketing campaign is an essential part of modern marketing efforts – inbound and outbound – and the content you publish matters more now than ever before. But depending on the context –...

  • 3 Ways to Generate Event Leads With Interactive Content

    Apr 06, 2015

    In 2014, the Content Marketing Institute and MarketingProfs reported that overall, B2B marketers rate in-person events as the most effective tactic they use. Part of why events work is that they enable us to meet face-to-face with our prospects, having the kind of engaging dialogues that build...

  • Give Us Your Full 90: How To Build A Tribe From The Ground-Up

    Apr 06, 2015

    For millions of years, humans have joined tribes – for survival, safety, companionship, and purpose. We’re connected to tribes because they are chosen for us; woven into our history and upbringing. We’re also connected to tribes because we’ve chosen them for ourselves;...

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