First Column - Featured
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Stefan Deeran / Client Sales Director – As marketers continue to move into a space traditionally owned by publishers, they are likely to seek...
Content Marketing
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This post is part of the Content Q&A Series, featuring interviews with top content strategists and bloggers about their work and insights about the industry. As brands foray into creating...
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I’m back again with another best of content marketing for the automotive industry and if you weren’t able to catch the first one I did, you can find that here. As you may have noticed, many car...
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Have you seen what’s been dubbed “the greatest car commercial ever?” If you haven’t, don’t bother looking for it on TV. It’s online . . . and it’s racking up millions of viewers. Audi’s latest spot...
Publishing
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This article originally appeared on The Next Web The BBC has developed an experimental piece of hardware called the Perceptive Radio, that adjusts the content it plays based on a wide range of...
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Let me tell you a little secret about the way online journalism works: Most news sites, GigaOM included, have a repertoire of just a few types of stories. There’s the short news story, the long...
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The 20th century’s printed output is available in digital format, but that’s not the case for television — decades worth of TV broadcasts, which represent a rich news and cultural heritage, are...
Technology
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This article originally appeared on The Next Web Twitter unveiled today a new security measure it hopes will better protect user accounts from hacking and unauthorized entries. Called login...
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This article originally appeared on The Next Web Music apps and services often feel overbearing because they try to offer a multitude of features simultaneously. On-demand streaming, Pandora-style...
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If Marissa Mayer is on a mission to teach kids about her company, which was founded before some of them were even born, buying Tumblr isn’t a bad way to do it. But in all the discussion of Yahoo’s new...
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Wednesday May 22, 2013 The media is going mad trying to second-guess Yahoo’s motivations and underlying logic for acquiring Tumblr the blogging platform. Most seem to...
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Wednesday May 22, 2013 Even as Twitter has grown into a media and marketing giant, not everyone is persuaded that the social media site is useful for selling things. As one...
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Wednesday May 22, 2013 This article originally appeared on The Next Web Twitter unveiled the Lead Generation Card today, a new expandable tweet format which allows users to...
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Wednesday May 22, 2013 When working in the world of social change, it’s easy to get excited about a new campaign when we’re inspired by hope or outraged by injustice. But in...
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Tuesday May 21, 2013 Publishers these days have a choice when it comes to mobile: design for the mobile browser, or go the app route. Apps tend to allow greater...
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