• LinkedIn for B2B Marketing: How to Make It Work for You

    LinkedIn is an individual tool, right? So if you are a B2B marketer, you might still wondering how LinkedIn might be useful to you and your business. After all, LinkedIn is, at its core, a people-based network and in B2B you don’t sell direct to consumers, you connect and provide services to...

  • A Brief History of Brand Love: The Evolution of Viral Advertising

    In the age of experience-based marketing, some brands want us to do more than just buy their products. They want us to interact with them, to love them. Dan Wieden, legendary adman, described this desire for active participation when he said: “Brands are verbs. Nike exhorts. IBM solves. Sony...

  • 12 ways to extend the life of every article you write

    Do you have a “Hall of Fame” for your best pieces of content? I can recite a list of top content for the Buffer blog as quickly as I could recite the Pledge of Allegiance. We have Belle’s post about 10 simple ways to be happier, Leo’s post about why Facebook is...

  • Content Marketing Is A Long-Term Commitment, Not A Campaign

    There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behavior? According to one study, subjects “voiced a greater preference for the product after receiving three ad exposures” compared to those who...

Featured from The Academy
  • Native is the New Black: Fashion Editors are Producing Branded Content

    The line between ad-sales and editorial at some fashion websites is getting about as thin as the sheer tops they're showing for spring. Digital natives including Refinery29 and PureWow and magazine sites like Harper's Bazaar and Elle are enlisting their editors to produce content on behalf...

  • The Social Media Frequency Guide: How Often Should You Post?

    Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized. Every time their commercial airs, Subway is flirting with the fine art of frequency. How often is too often to share with your...

  • Facebook Photos Still Receiving Most Engagement For Brand Pages

    Having a hard time gaining engagement on your Facebook page? You might want to consider using more photo posts. A new study by SocialBakers finds that Facebook photos still receive the highest level of engagement among all forms of posting on the network. To conduct its survey SocialBakers looked...

  • YouTube Vs. Vimeo, Which One Fits Your Video Marketing Needs?

    Audience size and potential for engagement is key when it comes online marketing, that’s a constant in this business. The more eyeballs you get on your content, the more likely they are to consume it, and eventually convert from it. And when one is to consider the possible platforms for video...

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