• Dirty Secret: Social Media Analytics Are Failing Marketers

    Nov 11, 2014

    While social media has been around a long time by Internet standards, marketers are still coming to grips with how to effectively prove social ROI – all the while sinking millions of dollars into Twitter, Facebook, LinkedIn, Instagram, Pinterest, Vine, Google+ and a host of other tools that...

  • Is Your Big Idea Small Enough?

    Nov 18, 2014

    When most wannabe entrepreneurs get their “big idea,” it can be too easy to see the entire world through that lens and let the idea get bigger and bigger. Instead of a narrowly defined market and a niche product, suddenly “everyone” is inside the target market and the...

  • Never Stop Exploring: The North Face Goes "Far Out" With Content Marketing

    Nov 14, 2014

    This week NewsCred caught up with Aaron Carpenter, VP of Marketing at The North Face, to find out more about the brand's collaboration with VICE and how they create great content behind the scenes.  Can you share some background on how The North Face x Vice partnership came to be? The fruit of...

  • Spotify's Creative Director Rich Frankel Shares How to "Set Your Brand to a Beat"

    Sep 28, 2014

    Spotify Creative Director Rich Frankel kicked off his presentation at the #ThinkContent 2014 summit, “Set Your Brand To A Beat: Storytelling Through Music,” by laying out the company’s evolution from its start to present day. Founded in 2006 by two Swedes, the company quickly...

Featured from The Academy
  • A Guide To Optimizing Your Social Media Marketing Campaign

    Nov 17, 2014

    We often hear about website and search engine optimization, but social media optimization hasn’t quite made it into the mainstream vernacular. Whether you’ve heard the term or not, you may already be optimizing your social media posts every day. Here are a few examples: Checking your...

  • Social Media Marketing So Good You Could Eat It

    Sep 03, 2014

    You're out to brunch with your friends and order a new menu item from one of your city’s highest-rated restaurants. When the waiter delivers it, you snap a photo on Instagram, hashtag or location tag the name of the restaurant, and tag your friends. Lately, eating out is about more than...

  • 10 Stats That Will Impact Your 2015 Content Strategy

    Nov 14, 2014

    One of the biggest advantages of online marketing in a tight, competitive market is a company’s ability to quickly produce and distribute relevant, timely content that grabs the attention of customers. And now that 2015 is just around the corner, many marketers are reviewing their successes...

  • Proving ROI In 48 Hours: How Forbes + Dell Pioneered Modern Brand Journalism

    Sep 18, 2014

    At their talk at the 2014 #ThinkContent Summit, Dell's Managing Editor Stephanie Losee and Forbes’ CRO Mark Howard discussed how Brand Journalism became a dirty word despite emerging as a lifeboat for the journalism industry. “There were a lot of great journalists who lost work because...

  • Twitter Pitches Itself as Reaching the 'Largest Daily Audience'

    Nov 13, 2014

    Twitter has a way to solve its lagging user growth: expand the definition of a user. At its inaugural Analyst Day on Wednesday, the social media company unveiled a host of features designed to lure in new people, but also ambitions to measure and make money from people that see Twitter content...

  • What Not To Write: How To Give Your Content Marketing Strategy A Makeover

    Nov 10, 2014

    Last week, the Content Marketing Institute presented a Marketo-sponsored webinar from the company’s own content marketing specialist and resident cat lady, Ellen Gomes. "What Not to Write: Makeover Your Content Creation" was jam-packed with awesome advice on how to think and rethink your...

  • How A Chef Is Owning Content Marketing

    Nov 11, 2014

    I love to cook. I also love to pull apart how people use digital media and technology to expand their business. Jamie Oliver, the lovable British chef, and his marketing team fascinate me. After consuming countless hours of “Jamie Inc.” these past few years—his articles, his...

  • Leads + Planning Are Priority, But B2B Content Marketers Are Still Optimistic

    Nov 10, 2014

    More brands have been testing the content marketing waters in the last few years, but arguably, not many have had a clear purpose, goal, or strategic plan around it. It’s sort of like how brick-and-mortar companies 15 years or so ago began to realize that they probably needed to have a website...

  • How Chanel Wins Social With Stylish Content Marketing & Storytelling

    Nov 11, 2014

    Content is the core of any strong digital marketing strategy, and a strong narrative is the foundation of all good content. When the iconic high-fashion house Chanel sought to revolutionize the way it engaged with customers, content and technology was at the forefront of its approach. The...

  • 40 Must-Read Blogs for Entrepreneurs

    Nov 07, 2014

    If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Through their stories, you can find inspiration and score some start-up advice. Better yet, if you really want to think like an entrepreneur, you should tap...

  • How to Encourage Millennials to Engage With Your Brand [Infographic]

    Nov 10, 2014

    Millennials are the most marketing-savvy and advertising-critical generation ever. For this generation, social media have become indispensable. This gives business a great opportunity to focus and strategize their social media marketing efforts accordingly. Studies suggest that if you can get your...

  • 4 Ways Micro-Content Can Build Your Brand

    Nov 10, 2014

    Producing high-quality content to attract and engage your audience is the best, most authentic way to nurture the relationship. Depending on your goals, you might produce e-books, white papers, articles and infographics—each of which serves a particular purpose. But no matter what type of...

  • Forbes' Most Influential CMOs 2014

    Nov 07, 2014

    CMOs increasingly have taken on responsibility as the voices and faces of their companies. They are visible in ways never before possible, thanks to the advent of social media. In many cases they are the most accessible executives in any given organization. They represent their company brands, but...

  • Why SEO Visionary Jayson DeMers Is Everywhere

    Nov 06, 2014

    If you’re a marketer, social media expert, or business owner, chances are you’ve read one of Jayson DeMers’s articles. DeMers, who’s been published on Mashable, Forbes, Huffington Post, VentureBeat, Search Engine Journal, Marketing Land, and Entrepreneur, is constantly...

  • How To Create Successful Native Ads

    Sep 14, 2014

    The days of banner ads are coming to an end, and native advertising is quickly stepping in to fill the void. It’s a go-to method for marketing that, when done right, provides great content to consumers and increases brand engagement. But when it goes wrong, it can go really wrong. The biggest...

  • Is Content Marketing The Only Marketing Left?

    Nov 05, 2014

    This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the A Weber Ascend Digital Marketing Summit, I shared my view on how the future of marketing is all about content marketing. I talked about how...

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