• Assembling Your Content Marketing Dream Team

    Dec 15, 2014

    Looking to assemble your own content marketing dream team? The social media equivalent of The Avengers? You’re going to need talented folks who wear a number of hats—including each of the following key players: A good listener. Content marketing is, by its very nature, a social...

  • Advice For Marketing Leaders From CEOs + Experts

    Dec 16, 2014

    As marketing leaders are preparing for the new year, I asked a variety of leaders to provide advice. Below are a few of the best tips that span innovation, data management, consumer insight, and social media. Tip #1: Innovation – “Marketers need a Systematic Approach to Innovate New...

  • #Fancy: The Best Luxury Brand Marketing of 2014

    Oct 29, 2014

    Luxury brands have something most brands don't: tradition, cache, and the ability to leverage their own history. Pair the rich history of luxury brands with inspiring, aspirational visuals and you have a recipe for success - after all, 90% of information transmitted to the brain is visual, and...

  • 5 Great Holiday Ads That Made You Reach For The Tissues

    Dec 02, 2014

    There’s something about holiday miracles, ringing bells that give angels their wings, and that devastating "Christmas Shoes" song that tug at our heartstrings and make us melt into a puddle faster than Frosty in a sauna. It’s no wonder that marketers have joined in on this sappy season...

Featured from The Academy
  • Why Social Analytics Can't Tell You Everything About Your Customers

    Dec 12, 2014

    “Don’t for a minute think that what social media analytics are showing you is a representative picture of how your customers as a whole see you,” cautions Alexandra Samuel VP of Social Media at tech company Vision Critical. Since the most enthusiastic users of...

  • "Creating A Culture of Content": Content Marketing Is Not Just for Marketers Anymore

    Dec 09, 2014

    For the last few years, content marketers have really hunkered down and tried to perfect content strategy, creation, and deployment across various platforms and mediums, all while trying to convince upper management that it’s a worthwhile effort. For the brands that did it right and proved...

  • 17 Marketing Influencer Predictions For 2015

    Nov 20, 2014

    There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising, millennials were pushed into the spotlight, and big data made it possible for content creators to figure out exactly whom they were targeting. More...

  • Four Proven Ways to Grow Your Business with Social Media

    Dec 09, 2014

    For every person whose business has doubled thanks to social media, another 50 are wondering what all the fuss is about. I know lots of people who spend time online, but many fewer who have yet come close to growing their business thanks to their online activities. Here’s the reality: social...

  • How to Conduct A Content Audit In 4 Easy Steps

    Nov 29, 2014

    No one said content marketing was easier than, say, creating banner ads and tossing them into the great digital beyond for no one to click on. Doing it right takes some time, and one important way to prove and improve the ROI of your content is to take the time to see what's performing well, what's...

  • 14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know

    Dec 09, 2014

    To paraphrase Ferris Bueller, social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it. That’s why from time to time we like to offer an overview of all the recent changes to some of the major networks in social media. There’s always...

  • Copyright Rules: Attribution is Not Enough

    Dec 05, 2014

    To say tons of content is being blogged, emailed, Tweeted, and Facebooked today is putting it mildly. At the same time, staying on the right side of copyright law is important to companies yet often confusing. Copyright issues are rarely black and white, but here are some general guidelines to...

  • The Ultimate List Of 95 Blogpost Ideas For Creating Craveable Content To Share On Social

    Dec 08, 2014

    Having all the best blogging tools and resources, having a plan to share your amazing content on social media, having everything in place to put your marketing strategy into action still requires one thing: You must create the content to be shared, loved, and engaged with. The blank page must be...

  • BuzzFeed Traffic Grew 157% This Year + Their Latest Report Will Have You Rethinking Your Ad Spend

    Dec 05, 2014

    BuzzFeed’s latest Insights Report – How Technology is Changing Media – has gathered up some fascinating stats about how we find, share, and consume information these days. Revolving around new trends in social, mobile, and video usage, the numbers are sure to enlighten and inspire...

  • 10 Stats On Creativity That Will Change The Way You Think About Content

    Dec 04, 2014

    Creativity doesn’t have to be something you express only on the weekends or during off-time—it’s an essential part of anyone’s professional skill set, and particularly relevant when hiring or looking for content marketing jobs. Not only does creativity lead you to innovative...

  • Content Marketers: Quit Selling Like It’s 2004 (Infographic)

    Dec 02, 2014

    Brought to you by Real-Time Content Software by Captora

  • 7 Life Lessons From Entrepreneurs Who Seized the Moment

    Dec 04, 2014

    Entrepreneurs who seize the moment can often turn a simple idea into millions, learning important lessons about life and business along the way. I know personally that even when I fail – multiple times over – I still come away with lessons that make me better the next time...

  • Content Marketing Is A Strategic Solution To A Strategic Problem

    Dec 01, 2014

    One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. An e-book is not content marketing. A landing page with...

  • 10 B2B Businesses School Us In Long-Form Content Marketing

    Dec 02, 2014

    If you could use just one marketing tactic, for the rest of your life, what would it be? For me, the answer’s simple: long-form content. Also called “fat-tail” content, it’s a one-stop-shop for achieving your business goals, simultaneously attracting visitors to your website,...

  • Why Augmented Reality Marketing Will Be Huge in 2015

    Nov 24, 2014

    Augmented reality has yet to earn the respect it deserves. This new technology is frequently seen a little bit gimmicky, rather than being heralded as a means of truly delighting and engaging audiences. But its star is decidedly on the rise, and content marketers should take note: a report from...

  • The Top 7 Content Marketing Trends That Will Dominate 2015

    Dec 01, 2014

    Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles. In this article, I’ll...

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