• 10 Content Marketing Mistakes That Amateurs Make

    May 01, 2015

    Content marketing is time consuming. Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. We all do. Blogs take time to write, those great images need to be found or created and those social networks meed to be managed and nurtured. It is...

  • Virgin Is Set to Take Over the Hotel Industry… And It’s Going To Be Awesome

    Apr 30, 2015

    Doug Carrillo, Vice President of Virgin Hotel’s Marketing and Sales, has been in the hospitality industry for over three decades. A couple of years ago, he joined Virgin to spearhead the megabrand’s marketing efforts within its inevitable and most welcome venture into the world of...

  • 47% Of Brands Don't Use Twitter...Or Do They?

    Apr 29, 2015

    VentureBeat recently released their latest report on social media management, analyzing social activity, tools and trends. The report is all-inclusive, spanning over 120 pages of comprehensive analysis, but one section of the report that scintillatingly presents itself is in regards to major brands...

  • 5 Ways To Get ROI From Your Marketing Events

    Apr 29, 2015

    Marketing events: they're the top way to generate leads and expand networks, and therefore contribute to ROI. At their best, events include both networking, education, and even user-generated content creation (haven't you tweeted or Instagrammed an event in the past?). At their worst, events are a...

Featured from The Academy
  • Pinterest Makes It Easier For Brands To Post Pins, Buy Ads

    Apr 28, 2015

    Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to...

  • Powering Visual Storytelling At Scale: NewsCred Becomes an Official Pinterest Marketing Developer Partner

    Apr 27, 2015

    With each year, we see new trends that transform the web and social world. To succeed in this ever-changing digital landscape, marketers must take a new approach to content creation, distribution, and measurement. Most notably, visual content has proven to be one of the most powerful digital tools...

  • 'Learn Something New Every Day': Tomas Kellner + The Marketing Innovation Behind GE Reports

    Apr 27, 2015

    GE launched GE Reports in 2008 and the publication has since evolved from a blog to a diverse magazine that serves a varied diet including the future of energy and healthcare as well as techno and “steampunk” photo essays. “In many respects, the bar for a magazine published by a...

  • Creativity + New Ideas For Marketers At The 2015 Marketo Summit

    Apr 24, 2015

    The 2015 Marketo Summit was an amazing week of sessions, keynotes, parties, and knowledge sharing. As one of the premier digital marketing conferences today, the folks over at Marketo really outdid themselves this year. From John Legend's piano ballads to renting out City Hall and painting the town...

  • Slack's CEO Reveals What It's Like To Build The Fastest $2B Startup In History

    Apr 24, 2015

    Stewart Butterfield has created two companies that have shaped the way we use the Internet. In 2004 he co-founded Flickr, the photo-sharing service, which was acquired by Yahoo a year later. Last year saw the debut of Slack, an office communication tool that is both powerful and playful. The company...

  • Brands + Content Marketers are Delusional About Customer Experience

    Apr 23, 2015

    Sorry to be a Debbie Downer (cue sad trombone music), but a pair of surveys by IBM and Econsultancy reveals that brands aren’t doing nearly as good a job as they think they are when it comes to connecting with customers. And that’s straight from the consumer’s mouth. Almost 90% of...

  • Facebook Just Announced 3 Algorithm Changes That Affect Brands

    Apr 22, 2015

    Facebook has done it again: announcing three big changes to the News Feed algorithm. (Interesting they chose to announce this on the heels of Google’s big website algorithm change. Learn more about that here.) The new algorithm will balance more content from Users’ Friends and from...

  • How Brands + Marketers Can Grow Their YouTube Audience

    Apr 22, 2015

    If you find your core demographic on YouTube, and create content that they crave, you’re set up for video content marketing success.  Take Ray William Johnson, who posts humorous “how-to” videos, vlogs of his commentary on everyday life, and videos on odd facts. He boasts more...

  • What Marketers Need To Know About Google's Latest Algorithm Update

    Apr 22, 2015

    The day of reckoning has arrived. Google is making a major update to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their phone.  The algorithm will start favoring mobile-friendly websites — ones with...

  • Ask an Editor: How Do You Create A Stunning Visual Identity?

    Apr 21, 2015

    It’s often said that to achieve success in content marketing, brands should “act like a publisher.” But how do publishers act? What should brands specifically be emulating? For our second installment of our “Ask an Editor” series, I sat down with Vicky Wasik, Visual...

  • 3 Facebook Marketing Tactics That Have Gone Extinct

    Apr 21, 2015

    In order to stay ahead of the curve you need to be willing to change and adapt to what’s thrown at you. Whether it’s moving to another country, or simply redecorating your room, change is needed to move forward. As a business owner your business has inevitably changed and so...

  • 5 Tips To Throw An Amazing Customer Appreciation Summit

    Apr 20, 2015

    Your customers are the lifeblood of your business. If you want to maintain your relationships with them, you have to show your gratitude. A key strategy for letting them know they are valued is to organize a customer summit. You need to meet them face to face, show them how your company...

  • The 10 Most-Asked Pinterest Questions For Brands

    Apr 20, 2015

    As a social media manager, the questions I get asked about Pinterest strategy by brands and regular pinners alike are usually the same 10 questions. They cover getting more followers, best practices, how to easily improve your account, and optimization tips. To make things easier, I answered 10 of...

  • This Week in Content Marketing Headlines: April 12-18

    Apr 17, 2015

    As marketers, we're on the front lines of an ever-changing industry, constantly reading up on the latest trends, news, and more. That's why we're bringing you a weekly content marketing round-up, giving you the week's biggest stories and helping you stay on top of all the latest trends. Here are the...

  • #LadyCred: Why NewsCred Isn't Your Average NYC Tech Company

    Apr 17, 2015

    It seems like everywhere you turn in Silicon Alley (or Valley) it's a man's world. Not so at NewsCred. Despite most NYC tech companies being over 76% male, NewsCred's office is 43% female and 57% male, with women heading up our Marketing, People, Publisher Relations, NewsRoom, and Customer Success...

  • How Match + OkCupid Are Romancing Singles With Data + Content Marketing

    Apr 16, 2015

    Single people in the United States have many options to find love online. They can try a myriad of websites and apps that help them locate the perfect person for a hookup, a date, or marriage. Though 50.2%, or 124.6 million Americans are single, there is a lot of competition out there in the...

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