• No One Wants to Read About Your Product

    I’ve always believed in the content I've produced, but it hasn't always been easy to feel like the content mattered. Back when I was a beat reporter, I believed in the stories I wrote simply because I was the one gathering the facts and putting the pieces together. The sad fact,...

  • What's So Funny About Content Marketing? Cisco's Resident Comic Tim Washer On Why Marketing Doesn't Need to Be Boring

    Some people know Tim Washer as the brain-power behind some of Cisco’s most creative content (and sometimes the star of those bits) with credits to his name including the more serious documentary, “The Network Effect,” which was a 2013 Webby Honoree. Others know him as an...

  • 5 Content Marketing Myths Debunked

    With every marketing strategy, there are a set of truths and a set of myths. Often times the myths are sparked by those with a misunderstanding of the strategy or how it works, and too often, those myths are mistaken for fact. To shed some light on the mysterious world of content marketing,...

  • Leaning In: What’s the Deal with “Feminist” Marketing?

    Reappropriating sociocultural topics and messages for marketing purposes is nothing new, and yet the explosion of the F-word over the past year or so has seemed somewhat unprecedented. Riding in on its fourth wave, backed by the rise of tech and social media, feminism today is marked by digital...

Featured from The Academy
  • 6 Lessons In Storytelling From Steven Spielberg

    We are no strangers to the benefits of storytelling in content marketing. Knowing that audiences are more likely to remember (and share) stories that connect in an emotional way has allowed marketers to develop truly unique content. But storytelling is an art that requires finesse, integrity and a...

  • LinkedIn Acquires Bizo, Doubles Down On Content Marketing

    Another week, another marketing acquisition. This week, LinkedIn bought Bizo. LinkedIn is not just a forum of professional resumes, it’s a marketing solutions platform, and Tuesday’s announcement of their acquisition of Bizo not only underscores the platform’s strategic...

  • Hilton and Intercontinental: Whose Content Marketing Makes You Stay The Night?

    Founded by the eponymous Conrad Hilton in 1919, Hilton Worldwide boasts over 4100 hotels in 91 countries, coming in at 38 in a Forbes ranking of private companies in the United States as of 2014. Hilton brands include the luxurious and the affordable alike, with properties ranging from...

  • Getty History: Creating an Image of Content Marketing

    The story of how Getty has transformed over the last two decades mirrors the story of how its product, commercially used photos, have transformed during that period of time. From printed news to digital stock, the company and its images have made the leap from offline to online while retaining the...

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