• Content Marketing At Scale: An Introduction to Creating Quality Content Quickly

    Marketers are having a hard time with content creation. This isn’t a secret. In fact, B2B marketers - a group responsible for producing a significant portion of some of the web’s most confusing content - have a pretty good idea of why it’s happening: they don’t have a plan....

  • Why John Oliver Is Wrong on Native Advertising

    John Oliver thinks native advertising is the devil. On the Aug. 3 edition of his talk show “Last Week Tonight,” Oliver took on BuzzFeed, Time Inc., The New York Times, and other publishers who distribute native and sponsored content from advertisers. He called out Jonah Peretti, CEO of...

  • The Surprising Thing About Google That’s Holding Back Your Content Strategy

    When was the last time your marketing team broadened its reach beyond Google? It’s hard to imagine because Google has disrupted everything from advertising, print publishing, broadcast and cable TV, motion pictures, mobile telephony and computer software and hardware makers. Brands are clearly...

  • Better, Faster, Stronger: Design, Technology, and the Future of Marketing at GA

    NewsCred returned to our roots last night, kicking off a brand new partnership with General Assembly back where we took our first startup steps six years ago – with a panel on Design, Technology and the Future of Marketing. Over 100 people made it to GA’s NYC campus, while another 250...

Featured from The Academy
  • 7 Social Media Psychology Studies That Will Make Your Marketing Smarter

    One of my favorite things about social media is that it’s still such a young and new form of communication. It feels too early to take anything as a given, so we’re all experimenting, testing and learning together. Every day seems to bring exciting new studies as research shows us more...

  • How Food Bloggers Cook Up Great Content Strategy

    Blogs have proven to be a tremendous platform for cooks who wish to share their recipes with the world. There are thousands of them online with different takes on preparing food and what exactly to eat. Everyone from the gourmet chef to the creative housewife to the hipster in Brooklyn has given it...

  • GE's 'Garages' Hits The Global Road

    GE is a marketer well-known for its marketing moves that look more like cultural movements than ads. Branding is rooted in a show-don’t-tell philosophy. Its marketing “content” is events and activities and learning contexts that focus more on what GE “brings to...

  • 4 Brands Driving Traffic and Sales with User Generated Content

    If you don’t know how potentially powerful the effects of user-generated content are, you’re about to find out. Over the past few years, brands have been buoyed by a welcome tidal wave of UGC, created by hoards of engaged and excited fans. In the marketing world, there’s nothing...

  • 5 Questions About Content Marketing Analytics

    Content marketing, once totally obscure, is a hot topic thanks to the emphasis on fresh, high-quality content in Google’s ranking algorithm. The image above, courtesy of Captora, shows B2B (blue) and B2C (gray) firms use of content marketing to drive brand awareness, generate leads, acquire...

  • "J.D. Power" Gives The Auto Industry A Green Light On Digital Marketing

    You can’t turn on the television or open a newspaper without running into a car ad. The auto industry and traditional advertising have always gone hand in hand, and that’s not likely to change. However, according to the new J.D. Power 2014 U.S. Automotive Media and Marketing Report,...

  • The Big List of Twitter Tools: 59 Free Twitter Tools and Apps to Fit Any Need

    Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups. That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim. Tools for...

  • On the Rise: easyJet Soars With a Marketing Makeover

    Things have been on the up and up for easyJet since 2011, when Peter Duffy, formerly of Audi and Barclays, was appointed as Marketing Director. Just last month, easyJet took home five prizes at the Marketing Society’s annual Awards for Excellence, including Marketing Leader of the...

  • Twitter Changes Pricing Model For Advertisers

    Twitter is changing its prices. On Thursday, the company announced it was introducing new tools for what it calls "objective-based campaigns," which include four new ways advertisers can buy ads on the social media platform. Previously, ad buyers worked on a cost-per-engagement model,...

  • What's the Deal with Digital Disruption? Just Ask Dell’s Stephanie Losee

    2014 has been quite the year for Dell – and we’re only halfway through. First, the company launched New Beginnings, an ad campaign commemorating its coming out as a private company. Soon after, it became the first brand to be featured on the New York Times "Paid Posts" area in...

  • WTF Does Kevin Spacey Know About Content Marketing?

    Michael Brenner will be speaking along with NewsCred CEO Shafqat Islam and Kevin Spacey at Content Marketing World, Sept. 8-11, 2014 "The audience has spoken. They want stories." What does Kevin Spacey know about content marketing? It turns out, quite a bit! You...

  • How LinkedIn, Nike, and Apple Tell Inspiring Stories

    What do you want to be when you grow up? Almost everyone remembers being asked this question at some point in their life. And it might even be a question some of us are asking ourselves right now – what do we want to be? That simple question, which resonates with almost every single...

  • 7 Ways to Get More from Influencer Marketing

    A primary objective of an effective public relations program is visibility. Building awareness for a new product, new company, or other positive change is typically a fundamental premise of PR and a very worthwhile one. But, often, awareness isn’t enough. How can PR help marketing move beyond...

  • 5 Tips To Avoid Content Congestion

    While content creation might be the marketing strategy du jour, creating unique and creative stories is just half the battle. Getting people to actually read and engage with your content is the most important - and difficult – task. With the popularity content marketing is seeing, brands...

  • 4 Lessons From Viral Blog Content

    Do you know that a single viral blog post can make your website a hot property and create buzz around your personal or business brand very quickly. So what makes a post go viral? Let’s dissect some recent posts that captured readers’ attention and attracted loads of social media...

  • "You're Not Part of the Thought Process if You Don't Meet Them There" - SAP's Gurdeep Dhillon on Content Marketing

    For the last nine years, Gurdeep Dhillon has been at the center of marketing initiatives at SAP, a business applications provider. He officially moved into the Global VP of Marketing role about two years ago to help steer the organization toward fulfilling the mission of its tagline: "Engage...

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