• Are Digital Marketers Ready for Snapchat ‘Discover’?

    Jan 27, 2015

    The disappearing act messaging app known as Snapchat has been the underdog darling of the social media game ever since it showed its little ghost face back in 2011. Ever since then this teen-dominated medium has been doubted by many seasoned digital marketers and social “gurus”. But the...

  • Why Customer Experience Is A Marketing Priority

    Jan 26, 2015

    It’s not necessarily a new concept, but the driving theme behind Forrester’s 2015 Predictions Webinar was that great customer experience is what drives customer loyalty. That seems like it would be a no-brainer for those who are in a business like retail, in which your customers can...

  • Where Will Social Media Users Go In 2016? (Infographic)

    Jan 26, 2015

    A new infographic produced by AdWeek draws off exclusive eMarketer data to break down 2015/2016 social network demographics. Where can we expect to see social media users setting up camp in the coming months? Where will we see them flooding out the exit gates? Social Network Demographics: Key...

  • This Week in Content Marketing Headlines, Jan. 19-23

    Jan 23, 2015

    As marketers, we're on the front lines of an ever-changing industry, constantly reading up on the latest trends, news, and more. That's why we're bringing you a weekly marketing round-up, giving you the week's biggest stories and helping you stay on top of all the latest trends. Here are the most...

Featured from The Academy
  • Intuitive Content: Introducing NewsCred's Recommendation Engine

    Jan 23, 2015

    Unfollow, unsubscribe, mark as spam, delete. With the click of a button, your audience can tune your brand out. With empowered buyers, eager to exercise their choice, it's no surprise that many brands have turned to content marketing as a way to deliver relevant content that connects with their...

  • Tumblr Starts Internal Creative Studio Tapping Its Own Users

    Jan 22, 2015

    As it chases after more brand dollars, Tumblr is turning to its users to do the heavy lifting. On Thursday, the Yahoo-owned social networking site unveiled the Creatrs Network, an internal team that works with upwards of 300 Tumblr bloggers to produce content for paid advertisers. Brands buying...

  • Michael Brenner Answers Your Questions On How To Build A Content Marketing Strategy

    Jan 22, 2015

    We had nearly 1,600 people sign up for our webinar last week on “How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. We...

  • NewsCred CEO Joins "Moneyball For Marketing"

    Jan 21, 2015

    When NewsCred founder and CEO Shafqat Islam gets going on the merits of content marketing, his reverence for the brands that are doing it right and his passion for the industry shines through. He’s also happy to share some insights and predictions like he recently did during the Moneyball for...

  • Work Hard + Be Brave: Spotlight on Storyteller Extraordinaire Casey Neistat

    Jan 20, 2015

    If you haven’t heard the name Casey Neistat by now, chances are you’ve at least seen his face – falling over and over again in various bike lanes across New York City. That’s the video that went viral (it now has almost 13.5 million views on YouTube) and...

  • 10 Types of Content That Will Increase Your Website Traffic

    Jan 21, 2015

    We’ve all been there, staring at the screen trying to break through writers block, or brainstorming for the next month of content, when nothing comes. After all, content marketers and creators are publishing thousands of pieces of content a day, all to inform and engage their audiences. This...

  • 5 SEO Trends From 2014: What We Learned

    Jan 20, 2015

    It’s almost impossible to tell what the world of SEO has in store for us in the future, and 2014 was proof of that. With delayed algorithm updates, such as Penguin 3.0, announcements of new ranking factors, and a complete overhaul to the way local search works, 2014 was an incredibly eventful...

  • 3 Tips for Keeping Consumers Loyal and Engaged in 2015

    Jan 19, 2015

    As we head into 2015, most key economic indicators are trending in a positive direction. That’s good news for the brands and retailers that will benefit from rising consumer spending as unemployment recedes and wages tick upwards. Of course, getting people to spend that money on your...

  • This Week In Content Marketing Headlines, Jan. 12-16

    Jan 16, 2015

    As marketers, we're on the frontlines of an ever-changing industry, constantly reading up on the latest trends, news, and more. That's why we're kicking off our weekly marketing round-up, giving you the week's biggest stories and helping you stay on top of all the latest trends. Think of this as...

  • Social Marketing FAQs: Hashtag Strategy, Influencers + Social Media Software

    Jan 16, 2015

    While many brands seem to excel flawlessly at social media, there's some others that need help or might be totally in the dark. But it's never too late to become a social media maven. In this post we'll discuss these three social components: hashtags and why you #don't #want #to #be #that #person...

  • How To Plan + Build A Successful Content Marketing Strategy

    Jan 15, 2015

    Did you know that every day on the internet: There are 4.75 billion pieces of content shared  There are 1.8 billion photos uploaded There are 700 million Snapchats There are 500 million tweets Marketing, as we know it, is being transformed right in front of our eyes. More and more...

  • How To Make More Money Freelancing: Writer Mridu Khullar Relph Shares Her Tips

    Jan 14, 2015

    Mridu Khullar Relph had the dream freelance life. She had written for The New York Times, ABC News, CNN, Cosmo, and many other major publications. She lived in New Delhi, India, but was working for clients all around the globe. In 2013, however, things started to become more difficult. Relph’s...

  • Pew's 2014 Social Survey: What Marketers Need To Know

    Jan 13, 2015

    The latest Pew Research Center survey, Social Media Update 2014 finds that just about everyone who can use a computer or mobile device “likes” social media. As marketers, you probably already know that, but if you dig deeper into the findings, there are actually some interesting...

  • 3 Digital Marketing Mistakes To Avoid In 2015

    Jan 14, 2015

    As we begin a new year in 2015, the writing is on the wall.  Digital marketing is not only here to stay but it is consistently becoming a larger part of most companies’ marketing budgets every year.  According to Emarketer.com, in 2010 companies spent twice as much on TV than...

  • How the World Uses the Internet In 60 Seconds (Infographic)

    Jan 13, 2015

    If your New Year’s resolution is to spend less time on the internet, you’ll either find this post to be an extra dose of incentive to stick with your resolution… or a reminder of its futility! So, if limiting time spent online is your new goal, here’s the short of it: The...

  • Guerilla Content: 30 Growth Hacks For Content Marketing Success On A Limited Budget

    Jan 12, 2015

    My journey into content marketing actually started in 2004 when I left The Nielsen Company after nine years to work for a local firm. They hired me as their first VP of Marketing. My team of one (me) had absolutely zero budget to start. My first boss there wanted me to cold call to...

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