By Claire • NewsCred Blog • Mar 12, 2012
Joshua Tree National Park (Eric Gillingham/Flickr)
Search continues to outpace any other uses of the Internet, says a new study published by Pew InternetMar. 9. More than half of Americans perform an online search each day, and the vast majority of these people are satisfied with their experience. Moreover, the study revealed that:
While comfortable with search, the study also revealed the public's discomfort -- 73 percent say it is "not okay" -- with the their search queries being recorded, even if they are used to improve search results. For Google, a company that employs search logs to inform its search process, this is a particularly tricky issue. This spring, the company launched a PR campaign, "Good to Know," to buffer themselves from potential criticism.