By Claire • NewsCred Blog
Online video has come a long way in a short while. "When I first started at the Times," said Ann Derry, editorial director of video and television at the New York Times, "I went to the person who was running the website at the time and said, 'I think we should start producing video for the web.' And he told me, 'People will never watch video on the web.'"
Data, however, proves otherwise. According to comScore, the average viewer watched 21.8 hours of online video. More importantly, U.S. consumers saw 9.5 billion video ads in the month of April alone. This growth in the audience of online media is playing out in news organizations. Video, for example, commands its own news desk at the Times.
Barion Grant, co-founder and director of sales at NBC's "The Grio"; Jeremy Chilnick, head of production and development at Warrior Poets; and Solana Pyne, senior video producer at GlobalPost; are making similar strides. Interested in further exploring this facet of the industry, the Online News Association (ONA) gathered Derry, Grant, Chilnick and Pyne together at Columbia University's Pulitzer Center May 17 for an interactive panel on video news moderated by Alicia Stewart, a senior editor and producer at CNN's "In America."
In case you missed it, here are six things you need to know about online video news now: