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Universities aren't what they were 30 years ago, and it's not just tuition that's changed. For-profit universities like the University of Phoenix, National American University and Monroe College are changing the education landscape, providing flexible learning opportunities and pre-professional programs that previously weren't available. Even more innovative, perhaps, is the recent use of content to supplement the for-profit and online university offerings to students.Whether its's via social media, email newsletters, or university webpages, here are four ways that for-profit universities can serve their students using curated content:
Loan management and personal finance
In this era, student loans are almost a rite of passage among university students. Unfortunately, they are also a source of major anxiety. Federal student loan debt has grown by more than 60 percent in the last five years: a fact that is inspiring concern that we might be in for a student loan bubble. But considering the ever-presence of loans themselves, students find the information on how to manage loans particularly sparse. Content curation can provide a solution to the woes of loan repayment with articles and tutorials on how to be a responsible borrower. Additionally, content can provide info on important financial topics such as credit cards, savings, and home rental--topics that often go unaddressed by university curricula.
Using content curation as a tool doesn’t end with finances. Securing a job is the college student’s ultimate goal. For many students, especially those studying at online universities, career mentors and placement centers are often inaccessible. Simple skills such as resume building and information on high demand industries, job fairs, and meetups can be shared to a broad student base through content curation. Content can also be tailored to specific industries. For example, nursing students can follow the health and nursing sectors, both to prepare for interviews, but also to decide what career they ultimately want to pursue.
“Real World” Skills
While a college education is a key ingredient to career success, there are some critical life skills that aren’t taught in school. Curated content can fill the missing holes and provide information and articles on “real world” skills. “Real world” content could include anything from homemaking tips, quick and easy meal preparation, relationship advice, and health and wellness information.
Travel and Study Abroad
According to the Christian Science Monitor, the number of American students traveling and studying abroad each year has tripled in the last two decades. Now, over 270,000 college-aged students study abroad each academic year, which suggests quite a market for travel content. For young travelers, curated content could provide information on must-see landmarks, best places to eat and drink, money-saving tips, and safety advisories.