Six ways to make your election coverage stand out

By Genevieve • NewsCred Blog • Apr 19, 2012

Election years are heady days for the journalism industry. News consumption and ad spending spike during this time, inspiring industry innovation and a flood of new content. For the average reader, however, this deluge can be overwhelming -- inspiring one news organization to start reporting on "election exhaustion."

Whether it’s arresting photos, a well-designed “Election 2012” section, or a little consistent comic relief, many publications are offering creative and user-friendly ways to stay informed. Below are six particularly good sites. None require an umbrella.


  1. GO MOBILE --  The New York Times

    The  “NYTimes Election 2012”  app is probably one of the most soothing ways of confronting a barrage of coverage. The app includes the news and opinion that define the Times brand as well as guides on  candidates, polls, delegates and projections (by FiveThirtyEight wunderkind Nate Silver). The app also generously includes an “all sources” tab, directing readers to links from other news outlets.

  2. PROVIDE CONTEXT -- The Atlantic

    The Atlantic’s election webpage delivers a clean design and three columns of varied coverage. But most notably is the center column, where the juicy stuff sits, including: "What’s wrong with the presidential Nominating process, 1884 edition" and "Michelle Obama’s prom photo."
  3. KEEP IT SIMPLE -- Reuters

    Reuters’s dedicated election 2012 page is a nice mix of link aggregation and infographics. Scroll down the landing page to find a grid of candidate profiles.
  4. AGGREGATE -- Real Clear Politics

    Though not the sleekest design, the sheer amount of info collected at Real Clear Politics is worth a shout-out. Under its "Election 2012" tab, which is very easy to find on the home screen, you’re confronted by a ticker of the latest poll stats. Add to that prominent election calendars and you have a very comprehensive, one-stop-election-coverage stop.
  5. CARE ABOUT STYLE -- The Wall Street Journal

    Besides the classic Wall Street Journal illustrated portraits of the the leading candidates, which makes this election page a little classier than the others, it’s the “Interactive Graphics” Section that caught our attention. Watch videos of voters discuss their concerns for the election, here.
  6. BE VISUAL -- The Washington Post

    Though The Washington Post’s election page also offers a good range of coverage and infographics, it’s really the Instagram page that we’re excited about. Along with a handful of other news outlets the Post is participating in an Instagram documentation of the election season. Check out Instagram’s roundup of the coverage here.

Interested in adding election news content, an election news vertical, or election mobile app? Learn about NewsCred's premium news content here.


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