50 Stats You Need to Know About Content Marketing

By Lyndsey • NewsCred Blog • Jun 14, 2013

Lyndsey Wheeler, NewsCred Staff -

From boosting your brand to fueling the social web, content is a powerful tool. As a marketer, you already know content is critical to creating successful campaigns and building your business. Now it’s time to prove it.

We created a list of 50 of the most important content marketing statistics on the web that will help you prove the value of content and keep you accountable. Addressing seven overarching industry claims, the following 50 content marketing statistics provide hard proof that content marketing is imperative to the success of all businesses.

Read on for the 50 best content marketing stats or watch our Slideshare:

50 Stats on Content Marketing


50 Stats You Need to Know About Content Marketing

The Claim: Content marketing is taking over the marketing industry




  • 78% of CMOs think custom content is the future of marketing  (*Hanley Wood)


  • 54% of brands don’t have an on-site, dedicated content curator (*Econsultancy)


  • 79% of marketers report their organizations are shifting to branded content (*Forrester)


  • 72% of marketers think branded content is more effective than advertising in a magazine, 69% superior to direct mail and PR (*Custom Content Council)


  • 86% of B2C marketers use content marketing and 91% of B2B marketers use content marketing (*eMarketer)



The Claim: Blogging creates more traffic and more leads



  • Blogs give sites 434% more indexed pages and 97% more indexed links (*Content+)


  • 37% of marketers say blogs are the most valuable content type for marketing (*Content+)


  • Companies that blog 15+ times per month get 5x more traffic than companies that don’t blog (*Hubspot)


  • Companies with an active blog report 97% more leads (*Content+)


The Claim: Content fuels our social web


  • Content from reputable sources is most shared (*UCLA)



  • 73% of all industry-specific Twitter posts include content sharing (*AOL & Nielsen)


  • 99% of people who share via social network are sharing via multiple platforms (*AOL & Nielsen)


  • Clicks from shared content are 5 times more likely to result in a purchase (*Voltier Digital)




  • 80% of users prefer to connect with brands on facebook Huffington Post (*Huffington Post)


  • People spend more than 50% of their time online with content and an additional 30% of their time on social channels where content can be shared (*AOL & Nielsen)


The Claim: Content increases engagement and brand loyalty


  • Interesting content is a top 3 reason that people follow brands on social media (*Content+)


  • 70% of consumers prefer getting to know a company via articles over ads (*Content+)


  • Sources providing full-text content are 2.3 times as likely to have users return for a second visit (*Pulse)


  • 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in builiding good relationships with them  (*Custom Content Council)



  • 60% of consumers feel more positive about a company after reading custom content on its site (*Content+)


  • People want to be in control of the content they receive: 86% of people skip TV commercials; 44% of direct mail is never opened; 91% of email users have unsubscribed from a company email they previously opted out of (*Content Marketing Institute)


The Claim: Visual content captures consumers


  • 90% of the information that comes to the brain is visual (*Zabisco)


  • Articles with images get 94% more views than those without (*Content+)


  • 40% of people will respond better to visual information than plain text (*Zabisco)


  • 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company (*Stanford Persuasive Technology Lab)


  • Posts with videos attract 3x more inbound links than plain text posts (*SEOmoz)


  • Just one month after the introduction of Facebook timeline for brands, photos and videos saw a 65% increase in engagement (*Simply measured)


  • In a Custom Content Council study, 62% of respondents reported using video in their content marketing (*Custom Content Council)


  • 75% of smartphone users watch videos on their phones, 26% of whom use video at least once  a day (*Ooyala/ Ipsos) 


The Claim: Content marketing generates leads


  • Content creation ranked as the single most effective SEO tactic by 53% (*Marketing Sherpa)


  • 57.4% of B2B businesses say SEO has the biggest impact on lead generation goals (*MDG advertising)


  • Conversion rates are 105% higher for consumers who interact with ratings and product reviews  (*Prestige Marketing)


  • Consumers who receive email marketing spend 83% more when shopping (*iContact)


  • Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate (*HubSpot)


The Claim: Investing in content marketing is critical to building your business




  • Content marketing costs 62% less than traditional marketing (*Demand metric)


  • Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing (*Demand metric)


  • $118.4 billion will be spent on content marketing, video, and social media in 2013  (*eMarketer)



  • Social media advertising spending will increase to $8.3 billion by 2015 (*BIA/Kelsey)


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