NewsCred Blog - The Bureau

GE’s ‘Hey Girl’ Pinterest Shows Why Brands Should Think Like Bloggers

Content Strategist

When it comes to social content, it’s never a bad idea to stop thinking like a brand and start... More
Creating An Iconic Travel Destination Brand

Forbes

Some of the most memorable advertising campaigns have been for travel destinations. Past favorites... More
Red Bull Stratos: setting records in the world of marketing

NewsCred Blog

Lyndsey Wheeler - Staff Writer It’s no surprise that Red Bull is making waves in the... More

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First Column - Featured

State Farm’s TV Spot Gets Assist from Branded Content

Content Strategist

Much of the time, a brand’s TV commercials and branded content don’t intermingle. Sure, a brand’s TV commercials and branded content...

Case Studies

How Amex and Intuit Win Friends and Influence People

NewsCred Blog

Felicia Schwartz - Staff Writer / In today’s competitive world, large companies are often thought of enemies rather than friends of small business. Yet American Express and Intuit (the...
4 Steps to Exciting Content Marketing in a Boring Industry

Business2Community

Think ofinsurance.It is likely that words like boring, uptight, complex and inflexible come to mind. In fact, the insurance industry has one of the least positive reputations, according to the annual...
How Diet Coke became fashion's favorite fizz

The Guardian

Happy 30th Birthday, Diet Coke. It hardly seems possible you're so young. How can the Personal Computer be older than you? Those of us in the US when Diet Coke first launched remember its "world...
Building brand community: Learning from Etsy, Insane Clown Posse, and waxed moustaches

NewsCred Blog

Paul McNamara / Staff Writer - Today’s consumers can ferret out fakery, said podcast impresario Jesse Thorn during an hour long talk at the Etsy pop up store in SoHo, in early...
Taco Bell Knows How To Use Social Media

Business2Community

Social media can be a powerful tool for any company or agency. Facebook, Twitter, Google+ and other platforms are excellent at communicating with customers, building brands, and generating buzz and...
Tesco's Lesson In How Not To Use Twitter

Forbes

Tesco is one of the big UK supermarket chains. As with WalMart, a pioneer of the pile it high and sell it cheap method of retailing. And very successful at it it is too: it has about the same market...

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Core Tech Concepts that Marketers Need to Know

Content Strategist

Tuesday May 21, 2013 If you’re a digital marketer, you’re well aware that your trade is rapidly evolving. Technology is moving at a million miles per hour, and if you’re...
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Are Teenagers Abandoning Facebook? An Infographic

Business2Community

Tuesday May 21, 2013 Recently, we took a look at the somewhatsurprising social sites that millennial teens are favoring. If you haven’t checked that out, be sure you...
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Tumblr's Ad Sales Pitch Deck Says Brands Will Now Be 'Front And Center'

Business Insider

Monday May 20, 2013 Tumblr is wasting no time in ramping up the amount of advertising it serves now that its $1.1 billion acquisition by Yahoo has been announced.Tumblr...
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6 Signs That B2B Small Businesses Have Big Plans for Content Marketing

Business2Community

Tuesday May 21, 2013 Over the last several months, we have been looking at how content marketing usage varies across vertical markets, geographies, and company sizes,...
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Pinterest takes a “first step” toward working with big brands

GigaOm

Monday May 20, 2013 Pinterest plans to announce a new type of pin on Sunday that will highlight a large number of major U.S. retail brands, marking the company’s “first...
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