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February 9, 2016
Social media marketing, for B2B companies, often means one thing: generating new leads. But what do you do with these leads? At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. The
February 8, 2016
When we read about content marketing successes, we so often hear stories from glamorous industries with substantial budgets, but YNAB is not one of these stories. In fact, it couldn’t be farther from that reality. It is however, a success story of David vs Goliath proportions, building a thriving community of users in a highly
February 5, 2016
As sales people, our power is derived from how much information we can extract throughout the sales process in order to efficiently nurture prospects to close. But what if that discovery process could materialize before we’ve exchanged one word or email with a prospect? That is the promise of many types of marketing technologies today
February 4, 2016
Influencer marketing, the practice of partnering with content creators and social media personalities, is one of the most cost-effective methods of reaching your audience today. Some reasonable estimates even say brands get a return of $6.50 for every $1 spent. So, if I told you that all you had to do was cough up $230,000